Ron Fernandes ♠ Capgemini

• Built a scalable marketing tech stack integrating Pardot, Salesforce CRM, and Google Analytics to streamline lead capture, nurturing, and sales handoff—resulting in a 15% improvement in MQL-to-SQL conversion. • Led multi-channel demand generation campaigns across email, paid social, webinars, and ABM platforms (Terminus), driving a 30% YoY increase in qualified pipeline. • Developed and implemented a lead scoring and routing model that improved sales response time by 15% and reduced lead leakage. • Partnered with the content and product marketing teams to build targeted campaigns aligned to personas, buyer stages, and industry verticals—resulting in a 30% increase in campaign engagement. • Designed marketing dashboards and reporting frameworks in Salesforce CRM and Power BI Dashboard to track campaign performance, funnel health, and ROI. As part of Digital Platforms management team - responsible for management of digital campaigns, web & social media operations team. Worked closely with sales and marketing teams to understand campaign requirements - and design, develop and enable multi-channel campaigns on crm, email marketing platform and web channels. • Managed digital marketing assets development and web production schedules to support execution of marketing campaigns, product launches, events and promotions - leveraging Web, Campaigns, Social Media and other digital marketing technology platforms. • Spearheaded data hygiene and governance projects with the help of zoominfo, improving email deliverability and list segmentation accuracy by 30%. • Created testing strategy (A/B and multivariate) to optimize landing pages, CTAs, and email sequences, contributing to a 10% lift in CTR.

• Strategically designed Telemarketing and Email Campaigns for 19 different business units across horizontals and verticals. Ensured 15 Qualified C-Suite meetings every quarter across multiple vertical/ horizontal BU. Worked through the RFI and RFP's to provide a customized response to each client addressing their pain points. • Conducted Market Research, Competitive & Competitor's Intelligence and Demand Generation. Leveraged access of multiple database sources viz: DiscoverOrg, iProfile, Hoovers, Rainking, Ovum and IDC for IT trends, • Strategy and Company reports. Gathered and analyzed intelligence on markets, services, customers and competitors, as a need to support various Business Units and Sales Teams in their business decisions. • Analyzed various deal renewal databases and make relevant teams in the organization vigilant with upcoming deals in their market • Handling large deals database with current organization, Lead nurturing and lead qualification. • Generated a pipeline of 14 RFI/ RFP's for large deals in a year Leveraged relations with multiple Analyst & Advisory firms to create end user blogs on our case stories, build white papers. Strategically positioned the company as a leading IT service provider and outsourcing partner, across different service offerings and verticals, in Signature Reports and Industry. • Trained entire Sales force and Business Development team in understanding the best use of CRM (Microsoft CRM Dynamics). • Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with 4-5 key accounts.

Worked as an marketing Automation specialist.