Roman Ihnatenko

CEO @ Heavy Value

About

Meta doesn’t make it easy for high-risk brands — but we do. At Heavy Value, we provide the infrastructure and account solutions that allow CBD, telehealth, and supplement brands to run and scale Meta Ads without limits. With a 99.8% ad approval rate and just a 2.45% ban rate, our clients get stability, speed, and spend power in even the most restricted verticals. We’ve spent the last 8+ years helping high-growth companies and agencies break through Meta’s barriers with systems designed specifically for high-risk verticals. From compliance consulting to campaign stability, everything we offer is built for brands that can't afford blocked ads, disabled accounts, or inconsistent performance. Whether you’re scaling a direct-to-consumer brand or running ads on behalf of clients, we deliver: Pre-warmed, agency-level Meta accounts ready for scale White-label partnerships with agencies managing high-risk clients Account replacement protocols to keep your campaigns live without disruption Performance-focused onboarding that ramps you fast — no fluff, no learning curve If you’re running a high-risk brand and Meta is slowing your growth — whether through bans, ad rejections, or spending limits — we’ve built the infrastructure to help you scale cleanly and confidently. Whether you're a founder, media buyer, or agency lead, feel free to reach out and see if we're a fit. 🌐 heavyvalue.com 📩 roman@heavyvalue.com

Country

United States

City

Greater Seattle Area

Industry

Marketing & Advertising

Skill

Meta , Установление деловых контактов, Клиентоориентированный сервис, Продажи и маркетинг, Закрытие сделки, Маркетинг на Facebook, Tiktok Ads

Experience

CEO

Heavy Value

2021-4 - Present · 5 yrs 6 mos

United States

-Managing a team of 24 professionals -- mediabuyers, creators, accounting, tech specialists, developers -Managing ad budget -Decision making on marketing strategy and budgeting

Chief Marketing Officer

Volka

2020-2 - 2021-3 · 1 yr 2 mos

Limassol, Cyprus

Managed and optimized ad campaigns on Meta, Snapchat, and TikTok, achieving consistent customer acquisition growth. Applied advanced media buying strategies to maximize ROI and reduce cost per acquisition (CPA). Utilized analytics tools like Tableau and Google Analytics to track performance metrics and inform decision-making. Oversaw the creative process, including ordering, reviewing, and managing ad creatives to align with campaign goals. Produced detailed performance reports with actionable insights to guide future campaign strategies. Kept up with industry trends to implement innovative approaches for audience engagement and scaling campaigns.

Customer acquisition manager

Nekki

2019-2 - 2020-3 · 1 yr 2 mos

Limassol, Cyprus

Customer acquisition manager - Paid Social Media & Google

Dataduck

2018-1 - 2019-2 · 1 yr 2 mos

Limassol, Cyprus

Managing multiple traffic sources ad campaigns Making decisions on budget management based on various analytical tools (Tableau, GA) Collaborations with all parties stakeholders and department managers to maintain projects growth

Customer acquisition manager - Paid Social Media

Centro

2015-11 - 2018-1 · 2 yrs 3 mos

Limassol, Cyprus

Working on generating sales and leads with paid Facebook traffic. Tight collaboration with devs and the creative department Data management & analysis to cut and scale winning ads Reporting to decision-makers on scaling the budgets