Romain Rodier

- Project management: reshaping and strategy roadmap definition of Alpine branded Used Car program

Reporting to the VP Sales Operations (sales, network, product, planning and after-sales), I was part of his CODIR, managing a team of 18 people to drive a volume of sales of 4,5k units on the premium market. - Commercial performance: lead Country Managers team to achieve commercial targets (customer orders, deliveries, invoices) ensuring required level of profit on B2B and B2C channels - New markets opportunities: identify opportunities of new markets, from Go to Market studies to implementation - Sales efficiency management: responsible for commercial offers implementation in the countries in coordination with controlling (financial output as target). Steer financial products penetration, ensure right level of Residual Values along the lifecycle, launch and follow up of Used Car program (Certified). Ensure revenue management: 85% mix on premium versions achieved - Sales animation: lead organisation of European Sales challenge, follow-up of variable bonus pay-out (Google rating, mystery shopping, network standards compliancy) - New products: prepare the ground and the sales team to be fully ready for the launch of future 100% electric range - Processes and steering : design and implement sustainable new commercial processes and steering tools to drive performance across the organisation

As part of the sales team (report to Region Director South / East), I drove sales performance for 40/50k units. Leading a team of 3 people. - Responsible for performance of Private Importers and NSCs with a 360º business ownership - Regions in charge: Italy, Portugal & Greece (from Jan 17) France & Benelux (until Jan 17) - Sales performance monitoring: assess risks and opportunities at market level to set volume targets, market share & growth plans. Ensure level of consecution via commercial actions, production programs and distribution strategy - Assess and monitor centrally the needs of the markets (product, price, variable marketing, marketing communication, distribution network, fleet / B2B, production) as levers for negotiation with the countries - Profitability ownership: ensure level of profit / revenue in line with targets. Roll out of actions to develop sustainable financial growth - Product: coordinate centrally product & price strategy needed at market level (right product offer, price positioning, revenue management) - DND (Dealer Network Development): ensure roll out of network strategy from ideal coverage to innovative concepts (new retail strategy / agency model), integrating CUPRA specific retail strategy - Main deliverables: Definition and rolling out together with SEAT Italy of a 5-year growth plan articulated around Brand, Network, Conquest and Team pillars. Strong emphasis on CUPRA brand launch. Results above targets: +70% sales, Market share at 2,1% YTD 2022 (+1,3p.p.), profit turnaround

Voice of the fleet business within the organisation, my role was to develop the B2B performance in line with overall countries and HQ strategy. In charge of a volume of sales of 99k units. - Fleet sales performance steering worldwide: ensure implementation at local level of central fleet strategy and guidelines through relevant KPI tracking - Business plan implementation: coordination of business plan definition with NSCs and negotiation with private importers (volume, dealer fleet programme, marketing actions, fleet launches) - Fleet budget holder: budget management for the private importers according to business plan definition (double digit in Mio€ budget holder) - Customer focus: relationship management with key Pan European Leasing and Rent a Car companies - Voice of the brand: central / VW Group coordination of fleet topics (strategic and long term approach)

- Fleet sales performance monitoring (120k units): grow and develop Pan European fleet volumes by implementing Nissan Europe fleet strategy through HQ and NSCs - Customer focus: Relationship management with European Leasing companies via targeted agreements. Volume monitoring, budget and incentive program management. International Key Accounts tender management - Fleet marketing holder: fleet training implementation, international fleet events organisation, CRM - Main deliverables: +17% fleet sales in a -20% declining market, +0.5pp market share, EV fleet launch strategy definition and implementation, acceptance of fleet market for first SUV ever (Qashqai)

- Management and follow-up of the production planning on whole Picasso and Berlingo range (worldwide): definition of production planning (volume and mix) analysing launch programs, sales forecasts and stock risks - Responsible for production planning for the launch of C4 Picasso: commercial management of the ramp-up of the production (launch curve) - Responsible for Prosper (production scheduling tool): back-up, training of new users, piloting system´s evolution

- Monthly ordering of production to be in line with dealers and customers demand - Review and revise unallocated stock in line with demand and commercial programs - Management of product database - Sales, stock and production forecasting

Master of Science in Management. Specialisation in Marketing and Product management