Rolando Zavaleta

Director of Market Development, North America @ BenKa Technologies

About

Open to Consulting or similar Short Term Assignments Senior Executive with 20+ years of combined experience in International and Domestic (USA) General Management, Sales & Marketing. Strong entrepreneurial leadership capability with experience developing & maintaining President/C-level relationships and ability to translate Company offerings into business value. Have been responsible for Company and Divisional activities to achieve defined goals. Worked closely with Directors/Ownership to craft business plans and define overall company goals and the development and implementation of sales, marketing and product strategies to promote brand and awareness. Evangelized company products/offering in direct customer calls, seminars, trade show presentations and workshops to the public, Industry Forums and dealer/distributor networks. Fluent in English, Spanish, and Portuguese with experience presenting to groups in all 3 languages and in Dynamic and high stress situations. Proven soft skills to build trusted relationships with business partners, customers and team members. Recognized for effective problem solving combined with extensive international business experience in multi-cultural environments in Latin America, Europe and Asia. Examples of customers include education, healthcare, government, military, mining and private sector businesses.

Country

United States

City

Miami

Industry

Information Technology & Services

Skill

Event Management, International Business Development, Strategic Partnerships, Sales Presentations, Market Analysis, Team Management, Project Management, Team Leadership, Teamwork, Training, Problem Solving, Marketing, Strategy, Analytical Skills, Market Planning, Logistics Management, Sales & Marketing, Presentation Skills, Microsoft Outlook, Sales Management

Experience

Director of Market Development, North America

BenKa Technologies

2025-6 - Present · 1 yr 4 mos

North America

BenKa is looking for Distributors, Re-Sellers and Integrators to create a Channel for the Fiber Optic products and Solar Energy products it manufactures.

Director of Operations, Sales, Marketing

Self-employed

2018-2 - Present · 8 yrs 8 mos

Miami, FL

International Sales Manager

SIGNAMAX, Inc.

2004-4 - 2018-1 · 13 yrs 10 mos

International Sales of Signamax Connectivity Active and Passive Networking Hardware Products - Initially retained by this manufacturer of Network Connectivity Products to create Latin America (CALA) sales region. Responsible for establishing regional channel marketing plans, localization of collateral material, negotiation of distribution agreements and hiring of manufacturer representatives. Assumed ROW sales responsibility in Sept. 2006. Initiated plan to re-organize worldwide channel sales. Travel 40 - 50%,

General Manager / Latin America Business Consultant

INCOM USA

2000-3 - 2004-10 · 4 yrs 8 mos

Miami, FL

Directed start-up sales efforts for a California based Hardware manufacturer/distributor. Responsible for developing new customers and channels in all of Latin America. Managed product delivery, logistics, sales and business planning. Managed P&L and Inventory. Established sales offices in Miami & Panama. Assisted and enabled Hardware and Software companies to deploy business in the Latin America Market, speeding up their go-to-market strategies and ROIs. Advised Latin America start-ups, including market research, business plan viability, Strategy, Right Sizing, organization of client operational structure, Market Positioning Partnerships & Channels, and Competitive Analysis. Consulted on the organization, hiring and training of sales departments, and negotiation of terms and conditions with new or existing vendors.

Regional Director - LATAM

QDI, subsidiary of Legend Group/ Hong Kong, now LENOVO

1997-1 - 2000-3 · 3 yrs 3 mos

Miami, Florida

Established Miami office as Regional Sales Manager of this Motherboard (Hardware) manufacturer, reporting to VP in Fremont, CA. Promoted to Regional Director when company created the LATAM sales region, reporting to President (Hong Kong). Implemented channel sales strategy, managed regional sales and support staff, P&L responsibility for sales, forecasting, budgeting, training, staffing. Opened emerging markets in Latin America to deliver revenue growth goals.