Rohan Krishnan

Strategy Principal @ Red Antler

About

Whether it's an early-stage startup or a century-old household name, I see brand as a lens through which every business decision is made. I've helped brands big and small identify who they are, what they stand for, and how that shows up everywhere. I truly believe that when brand is clearly defined, it not only drives the business forward — it unlocks sharper product innovation and more resonant cultural impact. My work spans foundational brand identities, advertising campaigns, communication strategies, and tone of voice systems. I’ve partnered with brands including Kellogg’s, HBO, Lululemon, Hasbro, Gatorade, Canon, AllTrails, Thirty Madison, USAFacts, and Jameson. I believe very strongly in the following: - Two cups of coffee a day - Looking everywhere for inspiration (movies, music, art, books, podcasts, etc.) - Time outside is time well spent - Travel has the strongest ROI of any purchase you can make I'm always excited to connect with creative, curious people across industries. Send me a DM and let's grab a coffee or jump on a Zoom.

Country

United States

City

New York City Metropolitan Area

Industry

Marketing & Advertising

Skill

Social Media, Final Cut Pro, Microsoft Office, Public Speaking, Facebook, Social Media Marketing, Photoshop, InDesign, Adobe Audition, Twitter, PowerPoint, Illustrator, Marketing, Advertising, Microsoft Word, Microsoft PowerPoint, Audio Engineering, HTML, Garageband, CSS

Experience

Strategy Principal

Red Antler

2023-12 - Present · 2 yrs 10 mos

New York City Metropolitan Area

Brand strategy, messaging strategy, verbal identities, campaigns, new business, and a lot of Zoom brainstorms.

Strategy Lead

Red Antler

2021-6 - 2023-12 · 2 yrs 7 mos

New York City Metropolitan Area

Brand strategy, comms planning, naming, copywriting, tone of voice development, and more for early stage and established brands alike.

Strategist

Red Antler

2020-10 - 2021-6 · 9 mos

New York City Metropolitan Area

Building brands for startups across food, wellness, entertainment, pet care, toys, fintech, retail, healthcare, and much more.

Strategist

MullenLowe U.S.

2019-6 - 2020-10 · 1 yr 5 mos

New York, New York

Clients: Edgewell Personal Care (Men's Shave & Suncare), TaxAct, New Business

Strategist

360i

2018-9 - 2019-6 · 10 mos

New York, New York

(Formerly 360i) Clients: Kellogg’s, HBO, 7-Eleven, Explore Asheville, Canon, Sonos, Jameson Crafted creative and communications strategies rooted in research. Lead client-facing workshops, internal department meetings, and thought leadership. Partnered with creative, media, PR, and UX teams to launch brands, products, and campaigns. Part of several new business wins.

Associate Strategist

360i

2017-6 - 2018-8 · 1 yr 3 mos

New York, New York

(Formerly 360i)

Strategy Intern

MRY

2016-6 - 2016-8 · 3 mos

New York, New York

Clients: Hulu, J&J, Adobe Contributed to creative briefs, pitch decks, user journeys, and digital campaigns. Collaborated with MRY's CEO on internal agency branding. Served as the lead strategist on an intern project for Listerine and presented in front of Johnson & Johnson executives.

Creative Intern

Princeton Partners

2015-5 - 2015-8 · 4 mos

Princeton, NJ

Clients: Health Republic Insurance, Jersey Fresh, NJTV, Office of the Attorney General Developed concepts for traditional and digital platforms for a variety of NJ-based businesses. Assisted with brand strategy, thought leadership, and CSR plans.

Marketing Coordinator

GripeO

2014-5 - 2015-5 · 1 yr 1 mo

Princeton, NJ

Leveraged social media, analytics, and media outlets to attract businesses and customers to the GripeO customer service platform. (Previously Social Marketing Intern from May 2014 – August 2014)