Rohith Gireesh

Marketing Manager South zone HARLEY DAVIDSON BUSINESS UNIT @ Hero MotoCorp

About

As a Zonal Marketing Manager for Harley- Davidson Business unit, I am responsible for generating leads and and converting them to bookings, this involves implementing BTL campaigns managing vendors, and analyzing the market data to create effective strategies. In addition to this am also responsible for implementing all central marketing initiatives in the region, New product Launches, understanding the competition and Web lead analysis With a PGDM in Marketing from Xavier Institute Of Management and Entrepreneurship and a BE in Electrical and Electronics Engineering from Noorul Islam University, I have a strong background in both technical and business aspects of marketing. I have also acquired multiple certifications in digital marketing, product management, and crisis management, enhancing my skills and knowledge in the fast-changing and competitive marketing landscape. I am passionate about creating innovative and effective marketing strategies that align with the company's vision and goals.

Country

India

City

Bengaluru

Industry

Automotive

Skill

Showrooms, Budget Tracking, Agency Coordination, Customer Marketing, BTL Activations, Negotiation, Digital Strategy, Business Planning, Social Media Marketing, Marketing Campaign Management, Campaigns, Email Marketing, Integrated Marketing, Microsoft Office, Microsoft Excel, Microsoft Word, PowerPoint, Engineering, Testing, Strategic Planning

Experience

Marketing Manager South zone HARLEY DAVIDSON BUSINESS UNIT

Hero MotoCorp

2024-7 - Present · 2 yrs 3 mos

Bangalore Urban, Karnataka, India

Regional Marketing Manager

Royal Enfield

2023-2 - 2024-6 · 1 yr 5 mos

Karnataka, India

Marketing Manager

IFB Industries Ltd

2021-10 - 2023-2 · 1 yr 5 mos

Kochi, Kerala, India

Regional Marketing Manager

Royal Enfield

2018-1 - 2021-10 · 3 yrs 10 mos

Kerala, India

Ensuring execution of all central brand initiatives at regional level. New product launches at Regional and national level. Monitoring and utilizing dealer Social handles to drive business. Planning and organizing for ATL and BTL activities for the region. Ensuring all branding guidelines are followed by channel partners. Vendor management and addition of new members to the funnel. Influencer management and marketing. Monitoring and guiding dealer activities. Conducting on-ground activities with key financial partners. Responsible in identifying the best possible push based on the market scenario. Coordinating and functioning with all key functionalities within the region and at the central level.

Senior Executive

Royal Enfield

2017-8 - 2018-12 · 1 yr 5 mos

Chennai, Tamil Nadu, India

Brand activation loyalty program in association with local mechanics. Taking responsibility of the entire project. Process included Enrollment of local mechanics Daily verification of point accumulation Error rectification and address mechanics issues with 24 hr time frame Vendor management. Trainings for channel partner employees. Target calculation. Market visit to understand problem at the grassroot level.

Intern

Ambuja Cements Limited

2016-5 - 2016-6 · 2 mos

willingdon island

Intern at ambuja cements doing a market research on the topic "Buying behaviour In cement market".

Education

Xavier Institute Of Management and Entrepreneurship

Marketing

2015 - 2017 · 2 yrs

MarkXIME is the marketing club of XIME Kochi campus, here we conduct various marketing events and functions. the main aim of the club is to get the aspirants in marketing an experience what happens in the industries and increase their knowledge through the activities Being the creative head its my duty to bring up ideas, collect ideas and select the best from the list of ideas. This work requires a lot of team work and effort.