Rohit Bhandari
Senior SEO & Marketing Operations Specialist @ Opkey
About
Sr. SEO & Marketing Operations Specialist at Opkey, the first agentic AI-native platform purpose-built to optimize critical applications like Oracle, Workday, Coupa, and Veeva, as well as the complex processes that run your business. Ask me how your business can unlock millions in IT savings! Check out opkey.com
India
Delhi
Computer Software
Competitive Intelligence, HubSpot Marketing Hub, Email Marketing, HubSpot, Reporting, Software as a Service (SaaS), B2B Marketing Strategy, Search Engine Optimization (SEO), Digital Marketing, Canva, E-commerce SEO, Social Media Optimization (SMO), Social Media, Social Media Marketing, Microsoft Excel, Google Analytics, Google Search Console, SEMrush, Facebook Marketing, Pay Per Click (PPC)
Experience

Search Engine Optimization Specialist
SEO Responsibilities: • Outreached to technical and software websites for guest blogging opportunities, enhancing backlink profiles and domain authority. • Conducted comprehensive research to identify keyword gaps, leveraging tools such as SEMrush, Screaming Frog, Google Analytics, SEO Surfer, Keyword Hero, and Google Search Console to analyze and optimize website performance. • Monitored and reported on SEO performance metrics, providing actionable insights for continuous improvement. • Developed and implemented comprehensive off-page SEO plans, including link-building strategies and outreach initiatives. • Conducted technical SEO audits for websites, implementing fixes to resolve errors and enhance site performance. HubSpot Management: • Managed email marketing campaigns on HubSpot, designing email templates using HTML and CSS. • Created and managed workflows to meet business needs. • Cleaned and maintained contacts and companies databases on HubSpot. • Managed contact and company properties for effective data segmentation. • Segmented lists to ensure targeted and relevant email marketing campaigns on HubSpot. • Handled end-to-end HubSpot operations management to streamline marketing processes and improve efficiency. Additional Responsibilities: • Provided technical support for webinars on Zoom, overseeing end-to-end webinar management. • Created and managed events on LinkedIn to enhance audience engagement and reach. • Managed YouTube videos, including uploading, optimizing, and promoting video content to increase viewership and engagement.

Search Engine Optimization Executive
Noida, Uttar Pradesh, India
Roles & Responsibilities - • Conducting competitive research for backlinks. • Conducting keyword research with Semrush, Keyword Planner, and other tools to generate new keyword ideas that could attract quality traffic. • Conducting a website audit and recommending improvements. • Checking technical SEO of the website. (Page Speed, Crawling issue, Schema, Canonical, Sitemap, robots.txt, etc.) • Setting up Google Analytics, Google Search Console & Google Tag Manager Accounts. • Website optimization for desktop, tablet, and mobile use. • Staying updated with the new trends and best SEO practices. • Updating outdated content. • Analyzing content from an SEO standpoint. • Developing a Content Plan for Off-Page Activities. • Developing an SEO strategy to increase traffic and conversion. • Creating high-quality/natural backlinks for the Website. • Performing Off-page activities on a day-to-day basis. (Profile creation, Social Bookmarking, Microblogging Sharing, Press release, Blogging, Guest Blog, Banner Submission, Directory Submission, Pdf Submission, PPT Submission, Classified Ad Post, Forum posting, Search Engine Submission, Ping Submission, Local Listing, etc.) • Improving the Company's business listing on Google by optimizing GMB. • Working on Local SEO. • Increasing the DA and PA of the website. • Creating Monthly SEO & Analytics Reports.

Senior Executive
Delhi, India
• Preparing daily MIS report on Excel using advance excel formulas. • Organizing and maintaining Files and records. • Preparing daily, weekly and monthly Performance reports & publishing dashboard. • Frequently communication with vendor, freight carriers and other warehouse associates.
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