Rohit Sharma

Building Vida

To effectively leverage content marketing to enhance brand visibility, generate leads, and drive sales for Kinetic Green's product lines. Content Strategy and Execution: • Develop and implement comprehensive content strategies aligned with Kinetic Green's brand identity and business objectives. • Create and manage a diverse range of content for all marketing activities and campaigns. • Ensure content consistency, accuracy, and adherence to brand guidelines. Brand Visibility and Lead Generation: • Drive brand awareness and generate leads for Kinetic Green's 2Wheeler, 3Wheeler, and Golf Cart businesses through effective content marketing campaigns. • Analyze content performance metrics to optimize strategies and improve results. Content Planning and Execution: • Develop and execute content calendars for digital and print advertising campaigns. • Coordinate content production and distribution across various channels. Event Management and Coordination: • Manage event logistics, including venue selection, invitations, and on-site coordination. Brand Identity and Design: • Design and implement corporate identity guidelines for over 200 dealerships across India. • Collaborate with design teams to create visually appealing and impactful marketing materials. Sales Support and Creative Direction: • Provide creative support to the sales team by developing point-of-sale materials, ATL/BTL activities, and other sales enablement resources. • Collaborate with external agencies and manage an in-house design team to ensure timely delivery of creative assets.

Content Creation and Management: • Strategise, develop and manage in-house content for ad campaigns across all digital platforms, websites, and apps to generate leads. • Ensure content aligns with business objectives and drives growth. Content - Website and App • Optimising content on app and website for an enhanced user experience. Video Content Production: • Conceptualise and produce in-house videos for ease of customers, navigating through platforms as per brand guidelines.

Video Production: • Produce high-quality video content for online celebrities on platforms like YouTube and OTT. • Collaborate effectively with clients to understand their vision and create content that aligns with their brand and target audience. Client Servicing: • Manage client expectations and deliver projects within deadlines and budgets. • Foster positive relationships with clients through effective communication and problem-solving. Content Strategy: • Contribute to the development of content strategies that drive engagement and reach. • Analyse video performance metrics to optimize future content creation. • Stay informed about current trends and topics to create relevant and engaging content.

Technical Expertise: • Demonstrate proficiency in operating and maintaining various camera equipment, including steadicams, drones, gimbals, and jibs. • Possess a strong understanding of lighting and sound techniques to enhance video quality. Multicam Production: • Manage multicam setups for events, award shows, newsroom coverage, outdoor shoots, and special programming. Content Production: • Contribute to content production, particularly for Auto Today Show on TV & Digital. • Capture high-quality video footage that aligns with program objectives and editorial standards.

Third Party - Agency Content Creation and Production: • Oversee end-to-end production of various content formats, including tutorial videos, corporate event coverage, and internal graphic designs. Project Management: • Manage multiple projects simultaneously, ensuring timely delivery and adherence to quality standards. • Coordinate with internal and external teams to ensure smooth production processes. Technical Proficiency: • Demonstrate proficiency in content creation tools and software. • Stay updated with industry trends and best practices in content production.

As a Co-Founder of Filmstrip Studios, I played a key role in establishing and growing a successful production house focused on delivering affordable cinematic video content. Over three years, I contributed to the production of over 40 films across various genres, including commercial, lifestyle, automobile, and wedding videos. My responsibilities included project management, resource allocation, and client relationship building, which were crucial in driving the company's growth and success.

During my internship at NDTV Good Times for the "Gadget Guru" show, I was actively engaged in various facets of TV show production. This role allowed me to apply and enhance my competencies in areas such as content research, coordination of shooting schedules, and post-production processes. Working closely with the production team, I contributed to the seamless execution of episodes, ensuring that each segment was informative and engaging for our audience. This hands-on experience in a dynamic broadcast environment was instrumental in developing my skills in media production and teamwork.