Rohit Sharma

Chief Marketing Officer

Fundamentally emphasised the importance of growing the category rather than just selling products. Shifted the focus from being in the business of cycles to being in the business of cycling. Pioneered multiple firsts for the brand with telling results over the last year. • In a category with little differentiation in the product offering, and a market led by product push. Rekindled the magic of the brand’s rich heritage and created a strong affinity with the youth and made the brand younger, more wanted and affluent in its imagery and demeanour. • Pioneered the brand to ride the success of the IPL by not only being present in media but strategically being a part of the frenzy by signing up RCB/ Virat and the battery of youth brand ambassadors resulting in compelling results for the sales /brand/imagery. • Successfully created a platform to create buzz with leading Bollywood stars and drove maximum efficiency of media and brand spends by associating the brand with the ever popular IIFA awards. • Led the brand from just being the market leader to the choice of the youth and the young in India and across the globe. Catapulted the Hero brand as a preferred choice in the plum fancy segment. • Chartered a whopping 27% growth and a 12% delta in the ASP in the last one year in a category which is clocking a sluggish 7% YOY. Responsible for 100 crore marketing spend, and formulating the AOP based on the business deliverables.

• As a business head. Responsible for leading a team of account planners, account management and creative to ensure there is convergence of Marketing Strategy. • Responsible for driving top/ bottom line growth by partnering different verticals like digital, activation and the design cell of JWT. • Responsible for upwards of 200 crore of advertising spends and a revenue of over 13 crores annually. • Partnering client brand teams on AOP’s and a go to market strategy to maximise product sales and grow strong brands and equity alike. • Key role also underlines the understanding of consumer insights and transcending them into marketing/communication across diverse mediums. • Lead eight Hero MotoCorp brands. Successfully launched and re-launched iconic brands like Karizma, Splendor which are an epitome of diverse social hierarchies. • Led Pizza Hut to be the most trusted food brand for the 8th year in a row. • Re-launched Kurkure with a virtual screen family in 2013. A multi media campaign over a period of 9 months resulted in record sales, considerable improvement on brand metrics and continues to hold healthy numbers. • Responsible for building smaller businesses like Hero cycles and health care specialist VLCC as well which have been significant contributors to the overall kitty. • Other Achievements at a glance: - Led an average of over 20 % YOY growth in advertising spends on existing clients - Promoted thrice in the last five years, now lead the business on multiple and diverse brands - Presented the coveted title of “You are a star at YUM” for effective strategy and execution on multiple initiatives for YUM. - Recently aligned to Nestle to lead Kit Kat and Alpino, this is network linked role.

• Led the McDonald’s business in Delhi with a team of 5, Responsible for Advertising / Communication Strategy for the Mc Donald’s brand. Independent charge, reporting into a Vice President in Mumbai • KRA’s included devising marketing communications plans for pan India and specific to the North and East regions. • Key achievements – Introduction of interactive program for Happy Meals which resulted in a 27% rise in Happy Meal sales. • Complete turnaround in Account Management. Appreciated by the Client/CEO for bringing about this change in attitude and flow of positive energy. • Responsible for Tactical Happy Meal TVC’s every month + Multi media advertising support for McDonalds • Nominated for the prestigious Marketing Summit within 6 months of induction.