Rohit Nair

Marketing Manager @ Hercules Structural Systems Private Limited

About

As a marketing intern at Himalaya Wellness, I developed a go-to-market strategy for the premium lip balm range of the company, based on extensive market research, competition analysis, product innovation, and pricing and promotion tactics. I also collaborated with the R&D department to test the feasibility of my product changes, and created a key visual for the new range. I received a pre-placement offer (PPO) for my outstanding performance and contribution to the company's growth. I am worked as a management trainee in the Himalaya Wellness Company. I completed my MBA from IMT Ghaziabad, specializing in marketing. I have a strong background in information technology, having completed my BTech degree from Vellore Institute of Technology in 2022. I have also acquired skills in game development, machine learning and AI which I use to create innovative and engaging solutions for various problems and challenges. I am passionate about combining my tech and management skills to pursue a career as a product and brand manager, where I can leverage my creativity, analytical thinking, and strategic vision to deliver value to customers and stakeholders.

Country

India

City

Ghaziabad

Industry

Higher Education

Skill

Business Marketing, Sales, Sales Management, Web Development, Brand Management, Marketing Strategy, Consumer Insight, Product Management, Marketing, Product Design, Team Leadership, Team Building, Team Management, Teamwork, Team Motivation, Team Coordination, Event Management, Engineering, Unity , c

Experience

Marketing Manager

Hercules Structural Systems Private Limited

2025-5 - Present · 1 yr 5 mos

Delhi, India

Sales and Marketing Management Trainee

Himalaya Wellness Company

2024-5 - 2025-4 · 1 yr

Bengaluru, Karnataka, India

• Understood channel operations and Sales Officer roles and responsibilities, executed first hand managing of an SO territory, team of Distributors and ISRs • Delivered territory goals for the month including value and other agenda execution. • Performed Distributor management, monthly Sales officer cycle, month planning, tracking and review. • First-hand experience of beat management, modification, and design. • Performed on the job coaching and reviewing of ISRs, held daily team meetings and motivated them for better performance. • Frequent Analysis of Sales dump data, Automatic Replenishment System, Stock Availability, NPD execution to make the best contribution for sales in my assigned territory • Marketing Stint- Posted as an acting brand manager and managed entire Lip care & Body Care range of Himalaya Wellness Revamped the entire premium lip care range and managed NPD execution & packaging

Marketing Manager

Hercules Structural Systems Private Limited

2024-3 - 2024-4 · 2 mos

Corporate Relations Team

Institute of Management Technology, Ghaziabad

2022-8 - 2024-1 · 1 yr 6 mos

Ghaziabad, Uttar Pradesh, India

Marketing Intern

Himalaya Wellness Company

2023-4 - 2023-5 · 2 mos

Bengaluru, Karnataka, India

Developed a Go-To-Market Strategy for the Premium Lip balm Range of Himalaya. 1. Analyzed Nielsen Reports to get an overview of the industry and the competition 2. Conducted Quantitative research amongst 50+ consumers and qualitative research via in-depth interviews amongst 20 consumers to understand consumer behaviour 3. Developed a competition understanding based on 4Ps 4. Developed a Market Strategy based on 4Ps for the new product range that I suggested. 5. Conducted a thorough study in the R&D department to test the feasibility of my product changes. 6. Developed a new pricing strategy for the product 7. Made a promotion strategy for the product and development a key visual for the new range suggested