Rohan Gosavi

𝗚𝗧𝗠 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝘀: Conceptualised and executed GTM for four B2B SaaS products (CKYC, RISE API Platform, eSignPro, and Cloud), establishing Protean's B2B business and contributing to ₹15 Cr+ in marketing-led revenue in FY25-26. 𝗗𝗲𝗺𝗮𝗻𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 & 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗜𝗺𝗽𝗮𝗰𝘁: Generated ₹7 Cr+ in SQL pipeline and ₹4.4 Cr+ in closed revenue across RISE and CKYC. Drove ₹3.7 Cr+ in website-sourced revenue, a 200% improvement, through SEO, landing page optimisation, and content strategy. Produced 110+ MQLs and 200+ SQLs through integrated campaigns across Meta, LinkedIn, and Google. 𝗪𝗲𝗯𝗶𝗻𝗮𝗿𝘀, 𝗘𝘃𝗲𝗻𝘁𝘀 & 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Established Protean's first webinar programme across three formats: Masterclass, AMA, and Protean Unfiltered. Ran 13+ sessions generating ₹39L+ in pipeline and ₹40L+ in influenced revenue. 𝗦𝗮𝗹𝗲𝘀 𝗘𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁 & 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴: Developed 16+ sales assets including battle cards, pitch decks, one-pagers, and objection guides, utilised across 700+ customer interactions. Built ICP-specific messaging frameworks and a unified BFSI product narrative for RISE and CKYC sales teams. 𝗦𝗘𝗢, 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 & 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵: Ranked CKYC at Position 1 on Google, and grew RISE traffic by 300%. Published 145+ SEO blogs with 1.3L+ readership. Led product storytelling across AI video, short-form content, and thought leadership articles, averaging 25%+ engagement on LinkedIn. 𝗠𝗮𝗿𝗸𝗲𝘁 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲: Conducted quarterly competitive analysis across social, content, product, and events, sharing insights with sales and product teams. Gathered primary intel through direct competitor engagement, documenting demo flows, pricing narratives, and collateral to sharpen battle cards.

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 Involved in developing and executing innovative and comprehensive go-to-market strategies for GoFleet and ZenduIT's global objectives, encompassing market analysis, defining a value proposition, and crafting sales, marketing, and support strategies. 𝗚𝗹𝗼𝗯𝗮𝗹 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗮𝗻𝗱 𝗘𝘃𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 • Managed global multi-channel marketing campaigns across diverse channels, collaborating with internal teams and external partners to ensure successful implementation and drive lead generation. • Driving offline marketing activities such as print advertising, direct mail campaigns, industry events, conferences, and sponsorships to increase brand visibility and engagement in target markets. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝗻𝗱 𝗖𝗼𝗹𝗹𝗮𝘁𝗲𝗿𝗮𝗹 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 • Involved in leading, mentoring, and developing a team of marketing and graphics team to develop marketing content assets such as brochures, factsheets, white papers, videos, social and web content across the sales funnel stages. • Developed insightful customer stories, thought leadership content, and testimonials by collaborating with customer executives, analysts, and delivery teams to achieve mindshare and high ratings. 𝗦𝗮𝗹𝗲𝘀 𝗘𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗖𝗿𝗼𝘀𝘀-𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 Collaborate with sales teams to align marketing strategies with business objectives, providing sales enablement support and materials to enhance sales success. 𝗚𝗹𝗼𝗯𝗮𝗹 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 • Oversee global brand management across peer review sites, editorials, and social media sites, ensuring consistent messaging and visuals, and monitoring brand perception and reputation. • Involved in conducting competitor demos and research activities to gain competitive intelligence and develop counter-strategies to neutralize competitive influence on customer buying decisions.

• Owning the Customer lifecycle & drive marketing campaigns right from customer acquisition to retention. Streamline all the product communications (transactional & promotional) in the same tone across different platforms like social media, website, and so on • Drive product launch programs and own product adoption & user engagement executing end to end campaigns • Work with global product teams to drive GTM and launch of new products for IoT • Analyzing the market opportunities through internal data and customer behavior to provide strategic insights to the business stakeholders • Increase retention and engagement for existing customers by deploying marketing inputs across segments, cohort-based segmented communication

• Customer Briefing: Performed numerous solution and technology demonstrations for 500+ clients and partners across diverse industries such as telecom, retail, media, travel, life sciences and healthcare visiting the Executive Briefing Center annually resulting in sales pipeline of over $50 million (FY20) • Sales and Business Development: Objectives include closely working with Geo Sales team to identify the pain points and requirements of the customers and accelerate broadcast and delivery of emerging technologies and solutions to improve their business processes and increase customer satisfaction • Campaign Management: Involved in managing 20 + campaigns for TCS's flagship, award-winning solutions for multiple stakeholders by independently leading, communicating and collaborating with multiple business partners and global TCS digital media teams • APAC and ANZ Geography-specific Marketing: Involved in supporting marketing & communication management for APAC and ANZ Region. Objectives include developing integrated marketing plans and programs focusing on the priority accounts for the region to build/deepen client/target/influencer relationship, enhance the firm’s brand and visibility, promote and sell IoT and EIS capabilities and services • Marketing Operations: Involved in developing dashboards and reports on team activities and engagements statistics, key operational metrics & KPIs that reflect and analyze efficiency & effectiveness of the business • Research: Involved in conducting secondary research as well as competitor analysis, conducting client presentations and negotiations

Project deliverable included to lead the sales to service transition process for closed opportunities including leading the transition calls and build relationships and engage with client project managers tech and consulting leads services.

Project deliverable included to participate in the sales and marketing of Eureka Forbes and Kent RO water purifiers and thus suggest improvements in the process through area analysis and requirement gathering with the help of consumer research.

Project deliverable included to analyze the current micro market scenario in Kalyan and Shahad and devise a launch and promotion strategy for the new project. Also to understand the needs and aspirations of target group from the brand Birla Estates through market research.

Project deliverable included to understand the role of brand in real estate offering and to determine how realty business can leverage the brand “RAYMOND” and measure consumer insight thereby deciding the appropriate marketing and promotion strategies.

Involved in co-developing of digital and print content of various technology books in collaboration with authors around the world. Worked on the emerging technology books, top seller book one of which is NLTK Essentials which had overall sales of more than 5000 GBP. Achievements: • Awarded the Rising Star award for achieving the publishing target for the month of June

Have worked on projects of Governments and Semi governments and as a part of project, Included designed Computer Program modules by the design briefs and specifications.

Involved in software and web customization on the development environment Achievements: • Part of the team which deployed the famous online book portal Kitaabmandi • Part of the team which deployed the website for ICLS launched in 2014 • Part of the team which developed the website for Gold’s Gym