Rogério Domingues

Branding, marketing strategy and business growth. • Development of brand positioning and rebranding strategies for personal and corporate brands, structuring value narratives and competitive differentiation. • Structuring a scalable model of digital courses, mentorship programs and consulting, integrating branding, business strategy and communication. • Application of artificial intelligence in marketing processes and content production, increasing productivity and analytical capabilities.

Strategic brand development and positioning in the premium real estate market. • Structured the company’s digital presence from inception, implementing an omnichannel strategy focused on qualified lead generation. • Implemented a social-first strategy, increasing brand visibility and authority. • Development of brand identity, strategic narrative and commercial communication. • Implementation of marketing and sales performance indicators to support strategic decision-making and performance tracking. • Development of strategic partnerships and expansion of the product portfolio.

Led the marketing and sales administration functions for the automotive business unit in Brazil. • Managed marketing and commercial operations budgets exceeding R$100 million. • Active participation in mid-term strategic planning (Mid-Term Plan) including P&L analysis and executive support to senior leadership. • Led cross-functional teams involving marketing, sales and engineering. • Development of institutional campaigns and automotive industry events, strengthening the brand’s technical positioning in the OEM channel. • Implementation of market intelligence processes, competitive analysis and monitoring of industry and macroeconomic trends. • Development of executive dashboards and strategic presentations for senior leadership. • Representation of the company in industry forums and sector associations.

Managed strategic OEM accounts and B2B business development in the industrial and agricultural sectors. • Development of technical projects and customized solutions for industrial clients. • Consultative role integrating engineering and commercial teams to define technical solutions. • Expansion of market share through strategic prospecting and long-term client relationships.

Resident Engineer at Mercedes-Benz (OEM).

Led ISO 9000/QS 9000 audits (system, product, and supplier) and provided technical support to OEMs such as Mercedes-Benz and Sifco.

The Executive MBA in Strategic and Economic Business Management helped to develop a global and systemic vision of business activities and made it possible to assume a prominent position in a multinational organization and develop own business. The main skills developed throughout the course were: increase operational efficiency and conquer markets; map and develop the value of the organization's intangible assets; build innovative business models; apply behavioral, leadership and relationship skills; propose and implement strategies that generate value for the company and analyze the business environment.