ROGER LI

Responsibilities: • Strategic Planning: Directed regional sales strategy and execution across Australia, Taiwan, New Zealand, India, and Africa to achieve business growth. • Distributor Management: Managed distributor frameworks, including partner selection, agreement negotiation, and performance review, ensuring high partner productivity. • Team Leadership: Led team KPIs and strategic account development, aligning team performance with regional objectives. Key Achievements: • Target Achievement: Achieved 100% of annual target with India distributor and 98% with Taiwan distributor, driving significant regional revenue. • New Business Development: Secured new Australian clients including IPD Australia, RP Switchboards, and Smardt Chillers Pty Ltd, expanding company footprint. • Project Advancement: Advanced strategic projects from sampling to pilot production, accelerating product launch cycles. • Category Expansion: Introduced fan product category, generating 6 new active business opportunities from zero, creating a new revenue stream.

Responsibilities: • Channel Strategy: Implemented regional channel strategies and provided distributors with sales and technical support, enhancing partner performance. • Partner Acquisition: Onboarded new partners and improved brand visibility, contributing to regional market share growth.

Responsibilities: • System Development: Built structured distributor management systems to standardize sales processes and enhance operational efficiency. • Network Expansion: Expanded global distributor network and supported regional sales planning for sustainable growth. Key Achievements: • Process Standardization: Deployed comprehensive distributor management system covering sales, product, category, and brand promotion, increasing partner compliance. • Documentation: Created complete distributor documentation including international agreements, onboarding packs, selection criteria, and reporting templates, streamlining operations. • Regional Strategy: Designed Americas business strategy, defining key markets, customer allocation, channel approach, and target accounts, driving market penetration. • Distributor Growth: Expanded overseas distributor network by 15 partners, securing global strategic partners Bossard & WEXON. • Sales Performance: Drove YoY order growth for key distributors: India +40%, Norway +175%, Vietnam +133%, significantly boosting regional revenue. • Client Accreditation: Obtained official supplier code for international client Gutor, enabling strategic collaboration and contract opportunities.