
Roger Lassen
Chairperson of the Board @ SABO HEMA AUTOMOTIVE PRIVATE LIMITED
About
Experienced Director with a demonstrated history of success across Southern Africa, Australia, New Zealand and South East Asia, within listed multinationals as well as privately held SME.
Australia
Newcastle
Automotive
Marketing Strategy, Engineering Management, Sales Management, Business Strategy, Strategic Partnerships, Channel Management, Organizational Change, Strategic Planning, Marketing Management, Coaching, Performance Management, Committees, International Management Experience, Leadership Development, Cross-functional Team Leadership, Change Management, Automotive Aftermarket, Product Marketing, Retail, Automotive
Experience

Managing Director - Australasia
Filpro Automotive
Australasia
Overall strategic & leadership responsibility as Managing Director for all business entities within the Filpro Group of companies. These include: Filpro Automotive Australia Pty Ltd; Filpro Automotive NZ Ltd; Powerdown Australia Pty Ltd & Powerdown International Pty Ltd.

Aftermarket Director
Australia; New Zealand
Full responsibility to P&L level of all Aftermarket Operations and Commercial relations. Direct reports include: Marketing Manager; Product Management; Engineering Manager; Distribution Manager; Sales Managers Brands include: Monroe; Walker; Lukey; Rancho; Dynomax

Sales & Marketing Director
Southern Africa
Full responsibility to P & L level of all Aftermarket Sales & Marketing functions. Direct reports included: National Sales Manager; Product Manager; Commercial Assistant. Personally developed and integrated Marketing and Brand strategy with Product Management involvement for the Monroe and Armstrong brands.

Area Manager
Lectrolite PTY Ltd (NGK)
Cape Town Area, South Africa
Lectrolite was the Southern African License agreement holder at the time for NGK Spark Plugs & Bougicord Ignition Cables/Leads - Manufacture; Assembly; Market & Sale.
Roger Lassen's Contact Information
Phone
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