Roelle Punsalan

Assistant Vice President @ Smart Communications, Inc.

About

I am a technology and transformation leader with over 30 years of experience delivering large-scale IT programs across the Philippines, Singapore, and Malaysia. As AVP for IT at Smart Communications, I lead the Application Delivery pillar for Digital and Service Enablement platforms. I specialize in driving complex digital transformations—bridging business and IT, leading cross-functional teams, and ensuring vendor partnerships deliver measurable outcomes. I operate at the intersection of strategy and execution, helping organizations modernize platforms while enhancing customer experience and operational agility. I am passionate about enabling technology-driven change and mentoring the next generation of IT leaders.

Country

Philippines

City

Metro Manila

Industry

Telecommunications

Skill

Application Delivery, Project Management, Service Delivery, Intelligent Networks, VAS, Project Planning, Project Implementation, GSM Engineering, Idle SIM Provisioning Systems, Vendor Management, Operation and Maintenance Management, Telecommunications, GSM, SMSC, Management, SS7, UMTS, Provisioning, Charging, Cellular Communications

Experience

Assistant Vice President

Smart Communications, Inc.

2026-2 - Present · 8 mos

Philippines

Head of the IT Application Delivery for Digital and Service Enablement Platforms, driving strategy and execution across Smart App, Digistore, Corporate Websites, Service Provisioning, Mediation, and OSS.

Assistant Vice President

Smart Communications, Inc.

2024-10 - Present · 2 yrs

Philippines

IT Application Development: Overall lead for Sales and CX platforms that require build for new services. Works with the organic team to coordinate with the system vendors to deliver whatever is required by Sales and CX teams.

Assistant Vice President

Smart Communications, Inc.

2023-11 - 2024-10 · 1 yr

IT Business Partnering for Trade and VAS. Ensures business requirements are understood and cascaded to the IT Delivery team for development/delivery. Influences Business to follow IT Delivery recommendations for a faster or more stable solution for the service/product intended.

Assistant Vice President

Smart Communications, Inc.

2020-11 - 2023-10 · 3 yrs

Philippines

Reporting to the IT CTO and VP for Apps Delivery, headed the IT Consumer Business Technology (CBT) pillar which concentrates on BAU and Capability Build of critical IT retained systems. Ensures the smooth and timely migration of legacy in-house systems to modernized vendor off the shelf platforms as overall Project Director of the migration team.

Senior Manager

Smart Communications, Inc.

2014-1 - 2020-10 · 6 yrs 10 mos

Philippines

July 2019 to present - Head of the IT group for OCS, ELOAD, and VAS Build and L3 support. This includes managing huge scale migration projects from legacy systems of the above towards vendor off the shelf systems (e. g. Huawei). July 2016 to present - Head of the Service Delivery Management OCS team which handled Build and Implementation for OCS platforms of Smart, TnT, and Sun (prepaid and postpaid). Aug 2014 to July 2016 - Head of Mainstream INVAS which handles end to end planning engineering implementation of IN and VAS equipment for Sun and Talk N Text. Jan to Aug 2014 - Technical Audit which teamed up with NTT Communications to conduct thorough review of the Smart network.

Assistant Vice President

Sun Cellular

2006-7 - 2013-12 · 7 yrs 6 mos

Philippines

Led delivery of IN and VAS platform projects, including multiple large-scale migrations and upgrades (Alcatel to Huawei/Acision) across SMSC, VMS/MCN, WAP Gateway, and provisioning systems. Managed engineering teams, vendors, and cross-functional stakeholders to ensure on-time delivery, while providing Level 2 support and escalation management. Reported to the VP of Core Networks.