Robert B. Oechslin

Leading North America sales for enterprise NVMe SSD solutions across OEMs, CSPs, and channel partners, expanding market presence and strategic relationships while driving design wins and pipeline through technical engagement, customer qualification, and roadmap alignment with Tier 1 and Tier 2 OEMs, CSPs, and strategic indirect channel customers. Learn more about Memblaze via https://www.memblaze.com/en/

Managed direct sales to two global OEM accounts, providing strategic guidance to drive demand for HDD and SSD solutions. Secured key product qualifications for current and next-generation HDDs and collaborated on aligning with emerging storage technologies. Negotiated agreements that strengthened partnerships and supported long-term growth.

Drove sales of HDDs, SSDs, and storage systems to 35+ indirect channel customers—including COEMs, system integrators, CSPs, and CDN providers—through authorized distribution partners. Led product qualifications, roadmap reviews, and technical engagements in collaboration with internal teams and subject matter experts to strengthen customer relationships and accelerate adoption of Seagate solutions.

Indirectly led worldwide distribution sales teams in driving sales of core 2.5” Notebook HDDs, achieving ~50% global market share growth despite a shrinking TAM, a limited product portfolio, and constrained marketing resources. Following Seagate's acquisition of Samsung's HDD division in 2011, played a key role in a small team that revitalized the product line and successfully restored profitability.

Developed and executed sales strategies for EMC subsidiaries—Data Domain, Isilon Systems, Iomega, and EMC Atmos—driving successful Nearline HDD qualifications in targeted product platforms to support revenue growth. Rebuilt and strengthened relationships with a key subsidiary, leading to rapid revenue expansion and establishing a strong, long-term partnership

Managed ongoing price negotiations and upheld consistent market share leadership, ensuring IBM remained a strategic global OEM partner. Partnered with a cross-functional team to develop and execute the end-to-end sales pipeline, encompassing product qualification, end-of-life management, forecasting, contract negotiation, product pricing, and ongoing account management.

Secured the largest U.S. distribution channel order in Seagate's history at the time by closing a landmark deal with Aspect Computer. Earned the President’s Club Award during the first year of eligibility, recognizing outstanding achievement.

• Field Sales Representative – PA and NJ Territory, Arrow Electronics, Industrial Computer Products, Horsham, PA • Inside Sales and Field Sales Representative – PA and NJ Territory, Anthem Electronics, Horsham, PA • Purchasing Manager and Senior Buyer, GBC Technologies, Berlin, NJ