Rodrigo F.
Sales, Marketing & Operations @ iFundTraders LLC
About
I’ve always been driven by two things: global business and the markets. I’m fascinated by how goods move across borders and how financial markets respond to global events in real time. Professionally, I’m motivated by solving complex logistics challenges and improving operations, with all my import and export experience centered on the heavy duty auto parts industry. Personally, I’m someone who enjoys learning, staying curious, and keeping a close eye on equities and Bitcoin. My background is in business administration with a focus on international trade and global supply chain operations, where I manage imports, exports, compliance, and all the moving parts that come with cross border logistics. All of my import and export expertise is within the heavy duty auto parts sector, and I bring extensive knowledge of territory management, sales, and distribution while working closely with sales teams and dealer networks. Over time I have also built strong hands on knowledge of the stock market and Bitcoin, and I genuinely enjoy spending my free time following trends, testing strategies, and keeping up with the bigger economic picture. I am naturally curious about how everything connects from end to end, whether it is a shipment moving across countries or how global events show up in the markets. Going forward, I’m aiming to keep building my experience in international operations and supply chain while continuing to level up my understanding of global markets. I plan to keep applying my heavy duty auto parts import and export background along with my experience in territory management, sales, and distribution. Long term, I’d like to be in a position where I can connect what’s happening on the ground with the bigger business and market trends and bring more strategic value to the table. Outside of work, I’m a big Formula 1 fan and like to follow the markets and global news. I’ve also been running for over a year and love getting outside for fresh air and a strong start to the day. I’m very easygoing, friendly, and always happy to connect and talk markets, F1, or running.
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United States
Automotive
Import/Export Operations, Freight Forwarding, International Business Development, International & Domestic Shipping, Incoterms Knowledge, Export Operations, Sales, Management, Sales Management, Technical Translation, Finance, Working with Investors, Business Development, Closer, Account Expansion, Negotiation, Estratégias de marketing, Estratégia empresarial, Planejamento estratégico, Gestão
Experience

Sales, Marketing & Operations
United States
Hired by a remote financial services company to lead sales, marketing, and operational responsibilities supporting client acquisition, onboarding, performance tracking, and internal process improvement. Consistently exceeded monthly performance targets, reaching 100 percent of goals from month two and 130 percent during major launches by tracking KPIs and supporting data driven decisions across sales and operations Led translation and deployment of two LATAM product launches, managing large data sets, content uploads, and system accuracy for more than 100 modules across internal platforms. Coordinated client facing operations through Zoom and phone, resolving high volume requests while maintaining documentation accuracy and service level standards for high value transactions. Moderated high volume virtual sessions with more than 5,000 participants and internal sessions with more than 200 attendees, ensuring operational readiness, reporting accuracy, and cross team coordination. Provided real time translation support and managed a Portuguese language client platform, supporting Latin America operations and improving communication efficiency across regions.

Business & Import Manager (Dealer Development)
Auto Force Distribuidora Ltda
São Paulo, Brazil
Brought on by a auto parts (Starters & Alternators) importer to execute daily import operations, supplier selection, price management, freight forwarding, customs clearance and delivery through national distribution channels. Responsible for sourcing and selecting international suppliers and constructing pricing models to remain competitive while meeting leadership margin expectations. Supported a consistent 10 percent sales increase by conducting nationwide market visits and analyzing supplier costs, freight, and competitive pricing to strengthen pricing decisions and protect margins across key product categories. Maintained pricing and product data across internal systems, ensuring accuracy of cost inputs, landed cost calculations, and catalog updates for aftermarket parts. Reduced costs by more than 20 percent by onboarding new Chinese suppliers through factory visits and negotiations, improving pricing, lead times, and supply reliability. Managed end to end import operations including purchase orders, production tracking, shipment coordination, customs documentation, and delivery to national distribution channels. Worked closely with sales and finance teams to monitor margins, review price adjustments, and support customer specific pricing for distribution expansion across Mexico and Latin America. Monitored shipment timelines and escalated delays when needed, maintaining consistent supply of starters, alternators, and parts across national distribution networks.

Commercial Area Business Manager (Aftermarket Heavy Duty)
Birkson International Ltda
São Paulo, Brazil
Hired to lead import operations, sourcing, and pricing strategy for a mid sized automotive aftermarket importer/exporter specialized in starters, alternators, and related components, supporting national distribution and margin performance. Reduced costs by over 10 percent while maintaining service levels by implementing data driven purchasing, landed cost analysis, and inventory based ordering to support margin control and distribution to national, Mexico & LATAM Strengthened supplier base by sourcing manufacturers across China, Europe, and Latin America, negotiating pricing and terms to improve cost competitiveness and supply reliability. Managed end to end international purchasing and import logistics including purchase orders, production tracking, freight coordination, and customs documentation through warehouse delivery. Increased annual sales by 28 percent by launching a national distribution model based on 100 percent imported products and onboarding 170 distributors within 24 months. Improved pricing accuracy and product data governance by leading development of a national aftermarket catalog with OEM and competitor cross references to support quoting and distributor sales.
Rodrigo F.'s Contact Information
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