Rodrigo Honorio

Financial Partner for digital accounts (business clients) as well as Interpag, the acquiring arm of Inter&Co. My role goes beyond traditional FP&A responsibilities such as financial analysis, performance tracking, and scenario modeling. I’m closely aligned with business leadership, actively generating strategic and financial insights to support decision-making that enhances customer primary banking relationships and strengthens the Inter’s complete financial ecosystem. The goal is clear: to deepen customer engagement with our digital bank and ensure that every solution we deliver fits into a seamless, integrated, and efficient journey.

In charge of developing pricing strategies and models, as well as overseeing customer analytics to gain insights into customer behavior. The goal is to enhance profitability through improved pricing, increased product adoption, acquisition of more new customers and reducing customer attrition, extending customer lifetime value (LTV).

Responsible for the Acquiring, Insurance, and Strategic Partnerships (fee business) verticals linked to Banco PAN's Digital Banking platform, which in 2023 served over 12 million account holders. My role involved expanding the portfolio of value-added services to increase customer engagement and diversify revenue streams within a fast-growing digital financial ecosystem.

Led the development of Turbo PAN, an acquiring product designed for small entrepreneurs (MEI/PF), with the goal of expanding the solution portfolio offered to Banco PAN’s 12+ million digital account holders and attracting new clients. Responsible for building the business plan and leading the strategic planning of the product. Activities included pricing strategy, vendor selection support, budget management, and performance monitoring through operational KPIs.

As a trainee at Grupo Boticário, one of the largest beauty and cosmetics companies in Latin America, I participated in a cross-functional development program that provided exposure to key areas of the business. I began with field immersion in the retail and direct sales operations of O Boticário and Eudora, gaining hands-on experience in commercial execution and customer engagement. Later, I joined strategic projects within the brand Quem Disse, Berenice?, contributing to innovation initiatives and brand positioning efforts in a highly competitive market. This experience strengthened my understanding of multichannel business models, consumer behavior, and the critical link between strategy and execution in large, fast-paced organizations.

Consulting project at JBS, focused on the Group’s Talent Attraction and Recruitment area. The project was part of a practical component of the Business Administration program at Insper.

Sales & Project Finance.

Analyzed company databases and operational data to deliver a comprehensive report on business performance and customer profile for stakeholders and the board.

Worked on a new product development project focused on high-income credit cards.

Controladoria, Avaliação De Desempenho e Resultados | Tributação Internacional | Investimentos e Títulos ESG | Atmosfera Mercado: modelando negócios | Investimento x banking: estratégias e cuidados | Macroeconomia, política e análise econômica | Formalizando empresas e estratégias societárias | Tax: Gestão de Tributos sobre o Resultado | IA, automação e Internet das Coisas: desafio e oportunidade | Tax: Gestão De Tributos Indiretos | Estruturação gerencial de custos | Fontes de receita e precificação | Compliance e Proteção de Dados | Otimização de Custos, Contabilidade e Gestão Orçamentária | Customer Success: relacionamento e fidelização | Expansão? Franchising e infinitas possibilidades | Growth Hacking e aceleração de negócios | Logística parceira: Modelos de fornecimento e produção | Riscos Fiscais, Proteção Patrimonial, Sucessão E Holdings | Estratégia e inteligência financeira | Auditoria, incertezas, fraudes e riscos corporativos.

HBS Modules Business Analytics with Prof. Jan Hammond, Economics for Managers with Prof. Bharat Anand and Financial Accounting with Prof. VG Narayanan.

Ensino Médio