Rodrigo Siano

Global Sourcing FMCG Manager @ Carrefour Brasil

About

My passion is connecting markets. With a solid 15+ year track record in Food Retail (Carrefour, GPA), I operate at the interface between commercial strategy and global markets, transforming complex negotiations into innovative products on the shelf. Beyond procurement and portfolio management, I specialize in Product & Brand Development. I act from trend curation and international partner homologation to the final product's arrival to the consumer. I believe sustainable negotiation is one that creates value for both internal stakeholders and the final customer experience. My Core Differentiators: Global & Multicultural Mindset: Native/Bilingual fluency in Spanish and English, facilitating trust-building and long-term alliances with partners across Europe, Asia, and the Americas. Portfolio Innovation: Proven history of category expansion and exclusive product launches (Private Label) that drive market differentiation. Stakeholder Management: Ability to align cross-functional teams (Logistics, Commercial, Quality) to guarantee flawless execution. I aim to continue developing business ecosystems where product quality and solid partnerships are the engines of growth

Country

Brazil

City

São Paulo

Industry

Retail

Skill

Habilidades de apresentação, Negociações internacionais, Gestão estratégica empresarial, Vendas, Strategic Planning, Retail, Team Leadership, Import/Export Operations, Import Logistics, Marketing Strategy, Supply Chain, Management, Business Strategy, Negotiation, Business Planning, Portuguese, Logistics, Merchandising, Microsoft Excel, Market Planning

Experience

Global Sourcing FMCG Manager

Grupo Carrefour Brasil

2019-2 - Present · 7 yrs 8 mos

Carrefour Brasil

End-to-End Product Development Leadership: Managing the full lifecycle of imported products, acting as the strategic link between the Brazilian retail commercial needs and global industry capabilities. Global Partnerships & Strategic Connection: Prospecting and developing long-term relationships with suppliers in Asia, Europe, and the Americas, transforming transactional negotiations into strategic innovation alliances. Portfolio Expansion & Private Label: Leading the curation and launch of new products, expanding the assortment by 30% annually and elevating quality standards and brand differentiation on the shelf. Strategic Alignment & Cross-Functional Leadership: Coordinating multidisciplinary teams (Commercial, Logistics, Quality) to integrate expectations, reduce time-to-market, and ensure supply predictability in complex scenarios.

Senior International Trade Coordinator

GPA

2014-12 - 2019-2 · 4 yrs 3 mos

São Paulo e Região, Brasil

New Product Introduction: Leading the prospecting and nationalization of over 550 new SKUs, directly driving the diversification of the product mix offered to the final consumer. High-Performance Team Management: Coordinating and mentoring a 10-person team, focusing on developing technical competencies in foreign trade and negotiation. Value Chain Efficiency: Optimizing relationships with logistics service providers, ensuring operational efficiency (achieving a 15% reduction in storage costs) served as leverage for new business viability.

International Trade & Logistics Analyst

GPA

2011-10 - 2014-12 · 3 yrs 3 mos

Supplier Development: Acting on the frontline to open new international supply channels, resulting in a 20% increase in the imported Grocery portfolio. Supply Management: Strategic control of volumes and import schedules to guarantee continuous product availability and prevent stockouts.

Sales Operations

Toda Fruta Hortifruti S.A

2009-8 - 2011-7 · 2 yrs

Logistics Coordination: Managed documentation and post-negotiation delivery planning, improving logistics efficiency by 12%. Forecasting & Planning: Collaborated with Planning and Production teams to create precise demand forecasts for Fresh Produce (FLV) lines. Cost Optimization: Consolidated logistics and tracking processes, resulting in a 14% cost reduction.

Sales Representative

Eletromil

2008-3 - 2009-2 · 1 yr

Direct Sales & Loyalty: Responsible for B2C and wholesale electronics sales, successfully increasing the client base. Inventory Control: Managed stock levels and replenishment, reducing stockouts by 10%.