rodrigo sanchez

director of marketing and public relations - national media press officer

About

* Award-winning, dynamic and results-driven professional with 10+ years of experience in areas of sports marketing, public relations, advertising, content marketing, digital media, press & media relations, creative concept design, account management, strategic planning, business development, and sponsorships. * Excellent leadership and organizing skills, capable of managing large groups of people. * Exquisite communication and interpersonal skills – capable of developing communication strategies focused on brand building, promotion, and customer interaction. * Highly creative skills – capable of developing full 360-degree advertising campaigns that are aligned with the overall marketing objectives. * Data-driven and revenue-minded with a strong focus on attention to detail * Bilingual with dual citizenship (100% fluent in English and Spanish).

Country

united states

City

austin

Industry

sports

Skill

event management, sponsorship, sports marketing, public relations, advertising, marketing, event planning, marketing communications, social media marketing, social media, motorsports, management, motorsports marketing, sports, b2b, press releases, strategic planning, market planning, event marketing, account management, strategy, business development, sales, media relations, negotiation, brand development, activations, racing, leadership, budgets, sponsorship activation, business to business, hospitality, promotions, public speaking, logistics, planning, budgeting, sponsorship management

Experience

director of marketing and public relations - national media press officer

mexico grand prix

2014-11 - Present · 11 yrs 11 mos

* C-Suite Executive * Strategic development of domestic and foreign integrated marketing and public relations campaigns to successfully promote the event which in result brought substantial revenue in ticket sales, hospitality products, and sponsorship packages (336,174 spectators). * Direct supervision of Marketing, Design, Social Media, Press and Public Relations. * Government relations and reporting to justify Multi-Million USD sponsorship contract through detailed economic impact analysis (Total Economic Impact of $753.3 Million USD). * Developed & implemented full 360-degree communications campaign that generated over 11K media clippings impacting 2 Billion people globally. * Generated 2,318 Million digital impressions reaching more than 87 million users from around the world. * Sponsorship integrations and implementation to guarantee measurable ROI. * Product design and creation to fulfill targeted sales budget. Awarded F1 “Promoter of the Year” by FOM and “Best Formula 1 Event” by the FIA in 2015 and 2016 respectively.

marketing manager

circuit of the americas

2012-4 - Present · 14 yrs 6 mos

* Strategic development, management and implementation of domestic and international integrated sales and marketing programs for a variety of major international motorsports events. * Generated over $60 million in ticket sales and corporate hospitality for the inaugural Formula 1 United States Grand Prix directly attributed to marketing efforts and campaigns. * Responsible for managing over $5 Million USD advertising budget over traditional and digital media. * Integration of data acquisition tools to better understand our audience and be more efficient in our marketing efforts. * Sponsorship integrations and implementation to guarantee measurable ROI. * Played a key role in the successful re-introduction of Formula 1 racing in the U.S. market after a 5-year hiatus in 2012: A) Highest attendance of the Formula 1 season 265,499 spectators throughout the race weekend B) Ticket sales in all 50 domestic states, 46 countries, and 6 continents C)Recipient (COTA) of the Sports Business Journal 2012 Sports Event of the Year award

motorsports marketing manager

casus media

2010-11 - 2012-4 · 1 yr 6 mos

* Successfully developed & implemented strategic sponsorship packages for corporate partners to fit their overall commercial goals and objectives while guaranteeing a true and measurable ROI. * Day-to-day account management for several corporate partners with a focus on account retention and growth. * Performed public relations duties for motorsports programs including media representation, press release content development and distribution, management of social media platforms and online properties. * Identified and developed B2B opportunities and programs for agency’s clients and partners. * Served as on-site manager during motorsports events to ensure all client needs and contractual deliverables are fulfilled. * Liaised with several series, teams and partners on behalf of the client to fully leverage assets and opportunities in order to maximize their involvement within motorsports. * Managed over $1 million in sponsorship assets on a single race program.

client services

just marketing international

2009-6 - 2009-10 · 5 mos

* Involved in the management and operations side of major Motorsports sponsorship programs for Fortune 500 Companies such as Diageo, DIRECTV, Subway, UPS and Verizon in some of the world’s best racing series such as NASCAR, Grand-Am, IndyCar and F1 * Meet key deliverables on a weekly basis to guarantee a successful weekend activation * Sponsorship and Hospitality Management * Pre-Event Planning & Logistics * On-Site Event Execution & Activations * Post-Event Execution

account executive

global sports management

2004-6 - 2006-11 · 2 yrs 6 mos

* Developed logistics and marketing plans for athletes in various sports disciplines. * Representation of professional and amateur athletes. * PR & social media duties. * Maintained client schedules. * Developed seminars, conferences and online discussion forums to educate others in sports business. * On-Site event activations. * Event logistics and operations. * Supervised the motorsports division.