Rodrigo S.
Media Expert @ Nu México
About
More than 10 years of experience developing communication strategies for brands, media buying, implementation and campaign optimization, specialized in Digital Marketing, performance & eCommerce.
Mexico
Benito Juárez
Banking
Digital Marketing, Online Advertising, Social Media Marketing, Social Media, Public Relations, Digital Media, SEO, Media Planning, Digital Strategy, Market Planning, SEM, Mobile Marketing, Market Research, E-commerce, Marketing digital, Mercadotecnia en medios sociales, Redes sociales, Medios digitales, Publicidad en Internet, Comercio electrónico
Experience
Media Expert
Nu México
Performance Marketing VP
Banamex
Ciudad de México, México
Performance Marketing Manger
Banamex
Ciudad de México y alrededores, México
Co Owner
Amores MX
Ciudad de México y alrededores, México
Digital Media Director
SCLBITS
Ciudad de México y alrededores, México
Creation of the media buying area of the agency. Responsible for the development of digital and offline strategies for our clients. Development of digital strategies, implementation, optimization, analysis and monitoring of campaigns. Definition of KPI to achieve the commercial goals of the clients. Measurement of the different media channels ensuring that the KPI is linked to the commercial goal of the client. Negotiation with media partners. Attraction of more digital investment of current and new clients, development of P & L of the digital media area of the agency.
Digital Media Manager
PHD
Ciudad de México y alrededores, México
Responsible for the digital strategy and solutions for agency clients, implementation, optimization and reporting of digital campaigns. Definition of KPIs with clients to achieve business goals. Research of new trends in digital marketing, mobile, social media, DSP's, DMP's Affiliate marketing among others. Lead the establishment of the programmatic area of the agency (Accuen). Leader in the digital strategy for obtaining new clients. P & L management of the clients of the agency.
E-commerce & Digital Marketing
Hotel Fiesta Inn Acapulco
Ciudad de México y alrededores, México
Responsible for the online sales channel through 5 sites, achievment of sales KPI by brand and hote. Online Marketing: Implement, execute, monitor and optimize the sales results of digital campaigns: Search engine marketing (SEM), Search engine optimization (SEO), Display, eMail Marketing, Affiliate Marketing. Promotions: Development of exclusive promotions of the sales channel, communication of corporate and local promotions. Commercial Partners: Optimize the business with strategic alliances with online travel agencies (OTAs), promotions sites and suppliers of the tourism industry.
Digital Marketing
Starcom
Digital Planning, strategist and analyst for Pernod Ricard Mexico and Burger King. I explore opportunity areas on Digital Market, Digital Planning, providing analysis and report for every campaign. Selling to clients SMG Digital area to increase Digital Media Budget.
Special Marketing Services Executive
TV Azteca
I provided new kinds of product placement on TV Shows, making 360º marketing strategies with television, Digital and Mobile Marketing. Develop of new projects for new business opportunities.
Education
Universidad Anáhuac
Semiotics
Universidad Anáhuac
Mass Communication
Rodrigo S.'s Contact Information
Phone
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