Rodrigo Reyes Rivera

Investing in the development of energy projects, transforming Mexico’s industry into a renewable and efficient one.

Industrial investing for turnkey projects with the biggest portfolio in Mexico for Solar & Energy Storage.

Thrilled to be serving as a consultant, leveraging my extensive expertise within a startup dedicated to consult companies for decarbonization. Carbon Credits portfolios integrate nature-based and technology-based solutions for un-avoidable emissions, ensuring comprehensive coverage of carbon offsetting and carbon "insetting."

B2B sales development for Mexican, US and Latin American steel holding group, with 26 plants. Transforming the ‘business as usual’ into a more green commodity through competitive strategies.

Consultoría ESG a empresas líderes en sus industrias (Fortune’s 100) creando las estrategias e implementando proyectos basados en su modelo de negocio para lograr sus objetivos de sustentabilidad, impacto social y finanzas sostenibles. Soluciones basadas en la naturaleza así como ‘Objetivos de Desarrollo Sostenible’ (ODS) son los pilares para generar frameworks y planes de acción en cualquier escala requerida.

• Proposed and executed a ‘carbon footprint’ reduction strategy, swapping current brands packaging into innovative recycled, recyclable, and naturally biodegradable materials; along with climate-friendly raw materials such as hemp fabrics and vegan leathers • Executing ‘eco-friendly’ product design services and social innovation strategies, including 4 new brands, all sourced and co-packed in Mexico. A natural-biodegradable body care brand, a Mexican superfoods brand carrying over 50 varieties), a brand representing artisanal Oaxacan handmade hats, and an organic fair trade instant coffee brand. • Reviewed and reduced supply chain’s carbon emissions, creating a new facility in Leon, Guanajuato for a leather brand (main factory in Antigua, Guatemala); alongside economic savings shifting from sea to land shipping, decreasing lead time from 1 month to 1 week and boosting sales +75% of ‘best sellers’ SKU's, with a faster replenishment and accurate inventory levels. • Founded a company venue named ‘Puerto Brewing Company’, a local ‘low-carbon footprint’ probiotic brewery located in Puerto Escondido, México, offering 10+ probiotic beverages produced from locally sourced ingredients through fair trade farm relationships

• Marketing Strategy Leader of the Agave Spirits portfolio (mezcal and premium tequila) for iconic USA and European destination markets. Managing a 115k USD budget across the On-trade & Off trade channels • Operations development manager in Oaxaca & Jalisco, MX initiated and implemented cost cutting measures by 16% by changing crystal to glass bottle, along with providing environmental improvements such as biodegradable packaging and soy ink printing • ESG manager for House of Tequila, implemented engineering projects for the tequila and mezcal distilleries through environmentally friendly technologies and eco techniques applied in the production process with a proven ROI of 1.5 years

• Development of Tequila portfolio brands strategies for 60 countries around the world (Europe, Asia, Brazil & México) •Directed community social programs (Oaxaca and Jalisco); exceeding KPIs such as productivity for seeding, eliminating malnutrition, liters produced per plant, pollution reduction with eco techniques, etc; resulting in healthier community life quality for each community. • Developed Mezcal brand social project based in Santana del R o, Oaxaca; with a 50% collaboration partnership with an international NGO, HEIFER México, and raised 5MM MXN with a YTD impact for more than 8,500 community members

• Prospected clients and executed sales strategies for clean technologies by creating investment projects targeting a 100% ROI within 2 years • Provided onsite environmental installation solutions in accordance with client objectives and processes • Developed and deployed a successful marketing strategy for online channels, including website and social media platforms to increase company awareness and clientele

• Managed Fisher-Price marketing brand strategies for Mexican, Peruvian & Colombian markets, improving the financial performance of the Infant Portfolio by monitoring sales, inventory, and POS as main KPIs • Developed and launched new e-commerce sales channels via Linio, Amazon MX, and Walmart.com, resulting in 25% increased revenue within the first 6 months

Marketing and Communications Diploma