Rodrigo Martins

Country Manager | Brazil & Southern Cone | Pharma & Food Applications @ GEA Group

About

* 31 years of experience in Sales, Commercial, Marketing, Technical Assistance (Services and Aftermarket) and Engineering in national and multinational companies in the electrical and machinery and equipment segments; * Restructuring of the commercial and technical assistance areas involving from hiring, development and resulting in sales increase; * Business prospection and development to serve the Chemical & Petrochemical, Oil & Gas, Pulp & Paper, Energy, Mining, Sugar & Alcohol and Water and e Effluent Treatment markets; * Implementation of the Marketing area involving business intelligence, driving leads, and organic and inorganic positioning actions, increasing the funnel and consequently increasing sales; * Implementation of sales strategy with interaction with the engineering department in the nationalization of equipment; * Coordinates MLB and P&L strategic planning of the business; * Participation in the company's global strategy in the acquisition of new companies or technologies and in the subsequent regionalization arising from the acquisitions (M&A); * Implementation of internal projects to expand sales and operational capacity; * Development of the network of representatives and distributors in South America; * Management and Leadership of cross-functional teams in Brazil with responsibility for South America.

Country

Brazil

City

Indaiatuba

Industry

Medical Device

Skill

Venda de soluções, Atendimento ao cliente, Estratégia, Estratégia de marketing, Desenvolvimento de negócios, Planejamento estratégico, Pumps, Engineering, Sales Management, Negotiation, Product Development

Experience

Country Manager | Brazil & Southern Cone | Pharma & Food Applications

GEA Group

2026-1 - Present · 9 mos

Campinas, São Paulo, Brasil

Responsible for Pharma & Food Applications in Brazil, Argentina, Chile, Uruguay and Paraguay.

Senior Director for FHT & SFT Divisions

GEA Group

2025-1 - 2026-1 · 1 yr 1 mo

Campinas, São Paulo, Brasil

Responsible in Brazil for GEA Divisions of Food & Pharma Technologies and Separation & Flow Technologies.

General Manager - Latin America

Novair

2024-1 - 2025-1 · 1 yr 1 mo

Brazil

Sales and Marketing Director - South America

Ingersoll Rand

2016-4 - 2023-11 · 7 yrs 8 mos

Campinas, Brazil

* Responsible for the Sales, Marketing, Aftermarket and Engineering departments; * Drive strategy to drive revenue and profitable growth; * Coordination of managers to carry out internal activities in accordance with the company's procedures and goals; * Foster strong company spirit, teamwork and develop talent through appropriate mechanisms; * Continuously improve safety using preventive controls and behavior-based programs; * Ensure compliance with company procedures and principles, identify risks and propose improvements to procedures when necessary; * Ensure the execution of annual plans; * Coordinate resources and budgets for teams, ensuring their availability to meet customer expectations; * Determine and monitor goals for the company and employees to increase operational efficiency; * Reports on the status of goals, budgets and plans to the regional and corporate board; * New equipment and aftermarket sales growth on top of budget; * Cost reduction associated to i2v (Ideation to Value) initiatives; * Team engagement above the average of the company and the industrial market; * Closing of “Long Term Agreements” and global maintenance contract with large accounts; * Significant increase in the sales funnel through the generation of Leads via Marketing Department - Webinars, SEO (Search Engine Optimization), etc.; * Significant improvement in NPS referring to "Customer Experience" through sales and marketing actions; * Implementation of CRM for greater accuracy in forecasts and better integration between sales and aftermarket teams; * Development of the Offshore Oil & Gas market for the entire group with technology transfer to units in Europe, Asia and North America. Local sales for 14 FPSOs; * Increase in the number of equipment sent for services during the Sugar & Alcohol market off-season due to the development of new repair techniques; * Project for local production of multi-stage centrifugal blowers;

Sales & Marketing Manager

Ingersoll Rand

2014-4 - 2016-4 · 2 yrs 1 mo

Campinas, São Paulo, Brasil

Sales Manager

Ingersoll Rand

2011-6 - 2014-4 · 2 yrs 11 mos

Campinas, São Paulo, Brasil

Commercial & Technical Manager

Aerzen do Brasil Ltda

2008-4 - 2011-6 · 3 yrs 3 mos

Cotia, São Paulo, Brazil

* Responsible for the sales, aftermarket, marketing, purchasing and engineering departments; * Strategic planning of equipment sales and aftermarket; * Implementation of the network of local representatives; * Implementation of processes/procedures in engineering and production with their daily management; * Management reports for local directors;

Sales Engineer

Nash Brasil

2003-6 - 2008-4 · 4 yrs 11 mos

Campinas, São Paulo, Brasil

Sales engineer responsible for the Oil & Gas, Chemical & Petrochemical, Pulp & Paper, Sugar & Alcohol, Mining and General Industry markets. Main activity in South American countries such as Argentina, Chile, Colombia, Peru, Ecuador, Venezuela and Uruguay