Rodrigo Anunciato

In my role at Poliedro Educação, I drive new business opportunities while managing multiple brands. I lead the implementation and daily operations of educational programs, ensuring their success. My responsibilities also include overseeing marketing strategies that enhance brand visibility and growth. This multifaceted position allows me to blend strategic thinking with hands-on execution in a dynamic educational environment.

Responsible for B2B Business Unit operations (sales management, trade marketing, operations, CRM, financial planning and commercial intelligence) for Evino and Grand Cru brands. Managing 65 headcount across 4 different Sales Channels (On and Off Premisse, Key Accounts, Indirect). Played an active roll on the acquisition process of Grand Cru as well as the integration between the two companies.

Managing seven senior sales supervisors and three analysts, reporting to the Wholesale Channel Director. Responsible to develop and implement projects of innovation, delivering an increase to SOW, Market Share and Team & Customer Satisfaction. Also accountable for wholesale and key account sales and marketing nationwide. Managing more than R$350M with 2,700 active customers E-commerce key accounts implementation (Privalia, Amazon, Dafiti) as well as Marketplaces (1P & 3P)

Managing four senior coordinators and one analyst, reporting to Commercial Innovation Director. Responsible for improving customer experience, online and offline, reflecting the customer's vision of the brand and generating commercial innovation through customer journeys with customer satisfaction and EBITDA increase as a result. Evaluating and maintaining current and future relationship between 1.6 million consultants and the company. Formulating and monitoring retention and attraction strategy with focus on delivering the needs to all new customers and creating the highest levels of engagement and customer lifetime value, on and off line. Implementing and maintaining customer-oriented culture inside the company. Defining and owning all key engagement metrics that drive customer loyalty and satisfaction. Optimizing communication with customers using CRM tools. Partnering with cross-functional teams to create new projects with focus on productivity and margin. Building and monitoring 5-year strategic plan for the consultant’s segment.

I was responsible for sales, team and finance management of all products commercialized by Natura at Vale do Paraiba region in direct sale model. Managing a team of 25 sales representatives and revenue of R$200M per year, contributing to one of the best results in the country. Responsibilities: ▪ Channel penetration strategy creation and implementation ▪ Target establishment ▪ Sales channel planning and control ▪ Budget Management ▪ Project design, implementation and evaluation ▪ New products launch

Acting as BU General Manager in Latin America, reporting to the BU Global VP, I had 100% of the P&L responsibility. Managing and developing a small team of one analyst and two sales reps Creating and implementing region marketing plan, participating in events, trade shows and conferences. Acting as a Kodak representative in the Brazilian NDT Association and part of a few committees. Responsible to develop new products and services for the region

Management of the store and its activities •Employees Administration, Payroll •Quality Control oCustomer services oLaboratory oStudio •Stock Control •Banks Control •Customer Services

Post Graduation in Business Administration in partnership with I.T.A.

BA