Luis Rodrigo Garza Casillas

I lead growth and revenue for Marco in Mexico, working closely with teams in Mexico and Uruguay to help Latin American companies operate and scale in the U.S. Focus & Responsibilities: - Global Account & Cross-Border Payments: Enable companies to receive and manage USD through U.S. accounts, improve FX rates, and streamline international payment operations. - Working Capital & Financing: Structure factoring, invoice financing, and revolving credit solutions to improve cash flow and support sustainable growth. - FX Optimization: Reduce costs and improve unit economics through better FX execution and payment rails. - Accounting & Tax Support: Accompany companies with U.S. accounting, tax compliance, and fiscal structuring, aligned with their operational reality. - Go-To-Market & Revenue: Design and execute GTM strategies for Mexico and LATAM, with direct ownership of growth and pipeline. -Team Leadership: Build, lead, and enable commercial teams across MX & UY. - Strategic Partnerships: Develop alliances across trade, payments, and finance ecosystems. Goal: Help Latin American companies move money smarter, access capital faster, stay compliant, and scale internationally through a single operating platform.

Leveraging expertise in strategic planning, negotiations, and team leadership, I have successfully driven revenue growth and optimized operations. Responsabilities: - Spearheaded sales strategy development for the USA market, achieving objectives and driving revenue growth. - Conducted negotiations with SMBs and enterprises seeking liquidity for international or local purchases within the United States. - Mentored and developed the sales team to achieve high performance and exceed targets. - Played a key role in developing new processes to streamline operations and improve efficiency. - Led the development of new products tailored to the American market's demands. - Proactively collaborated with cross-functional teams to ensure alignment with market trends and customer needs.

Leading the sales team at Drip Capital Mexico, I drive revenue growth, develop strategic sales plans, and build key client relationships. Responsibilities: - Develop and execute sales strategies to achieve targets. - Recruit, coach, and manage a high-performing sales team. - Foster strong relationships with clients and stakeholders. - Analyze market trends and competitor activity to identify opportunities. - Collaborate with cross-functional teams to optimize sales processes. Achievements - Perfect score on the FY21 Great Leader Survey - Transformed the MX Account Development face to face on boarding process to virtually train new hires because of COVID - Internally promoted 2 employees

-Founding member of the Mexican operations and responsible for starting the first negotiations with potential customers. - Manage the entire sales process to ensure delivery against key performance metrics, with a strong emphasis on new business sales. - Formalize a Go To Market strategy and create qualified target account lists. - Drive pipeline development through a combination of customer engagements, marketing campaigns and market sector knowledge/intelligence. - Create and maintain a sales pipeline to ensure over-achievement. - Engage with current and prospect organizations to position Drip Capital solutions through strategic value based selling, business case definition, return on investment analysis, references and analyst data. - Manage the end to end sales process through engagement of appropriate resources such as Business Development Representatives, Partners etc. - Provide accurate monthly and quarterly forecasting and revenue delivery.

Managing a team of Business Development Representatives that are responsible for developing and qualifying revenue opportunities.. They generate new business opportunities by conducting strategic research and cold calling. - Own the hiring, training and managing of a team of Business Development Representatives - Report on sales activity and forecast to sales management - Partner with other sales leaders on key strategy for the assigned regions. - Motivate Individuals and team to exceed objectives through coaching, regular broadcast of results, and creative incentives - Identify and make recommendations for improvement in the areas of process, efficiency, and productivity

Responsible for managing and growing triple AAA and High End accounts by running Groupon-style advertising campaigns and developing sales strategies to meet the current needs of each client. - Obtaining new deals with mostly new clients. -Negotiations with corporate (KAM accounts) or media agencies that are in charge of choosing the media and marketing tools for their clients. -Post-sales management of the assigned client portfolio. Follow-up, customer service and development of potentially good clients. Achievements: -More than $16M pesos billed over 7 years. Monthly goals $180k with some variations by seasonality. -Development and implementation of strategies for the Gastronomy category where I trained consultants in Mexico, Chile and Argentina. -Generate a very stable and large portfolio of clients that Groupon currently works with such as Carl's Jr, JW Marriott Hotel, Alsea, Cinépolis.