roderick kabel

* Complete home foreclosure defense pleadings preparation: Alliance Legal Group (FL), Keaveney Legal Group (PA & NJ), MJK Legal Group (IL) and Cozmyk Law (OH). * Monitor Google Analytics and craft appropriate PPC changes * Analyze website content to increase legal industry authority * Manage staff content writer and web developer positions * Perform keyword analysis, keyword density checks, and site comparisons * Develop and create content for multiple legal subjects * Create and maintain social media presence with relevant legal industry interests

* Regional Alternative Newspaper * Developed a new free alternative newspaper for Des Moines with a citywide circulation * Developed new custom lifestyle publications for vertical markets * Role of Art Director, Production Manager, Photographer, Designer, Traffic Coordinator and Circulation Manager * Designed all editorial and advertising for the publication as well as handle all distribution/circulation and Web presence * Secured print for publishing * Developed a distribution and circulation solution that worked for a start-up newspaper * Responsible for creation of new products, enabling business to grow

* Newspaper and magazine custom publishing * Managed a staff of 6 artistically focused designers and photographers by providing insight, consulting and motivation to capture the desired need of the clients and company * Directed editorial/design, Internet and advertising for niche markets including Cityview, DSM Business Record, DSM Book of Lists and Business Development Guides * Economically procured print via national RFP saving the corporation $60,000+ per year * Used artistic insight and direction to spearhead the new concept of internet marketing through development of a company website and HTML newsletter (Business Record Daily); this new concept added 10,000 daily online readers and tens of thousands of dollars in increased revenue * Multiple publication design and concept awards

* Custom apparel printing & stitching * Create and oversee marketing and sales communication materials * Oversee new product development including marketing new techniques and new products * Managed marketing of 30+ websites with integrated SEO and specialized SEO tactics * Maintain overall company brand, foster new product development and advertising * Monitor industry fashion trends to verify company is offering products customers are seeking * Write weekly blogs and social media posting according with strict Company SEO guidelines * Monitor sales and marketing analytics for demographics, trends

* Responsible for the management and development of new business accounts * Clarify job specifications and requirements and responding to client questions * Write production work orders for jobs with proficiency and accuracy * Economically managed all purchased material and outside labor for each project * Ensure the printing management and distribution cycle for clients * Responsible for planning, managing and budget

* Regional Arts and Culture magazine * Develop and plan all editorial content including advertising sales efforts * Manage contracted writers and sales staff * Attend cultural events, interview and photograph editorial subjects * Manage ad/edit ratio for monthly publishing to ensure profitability * Developed company website including paid newsletter subscriptions to increase readership * Grew distribution of publication to include all 99 counties in Iowa * Used financial management skill set to ensure profitability and sustainability over 8 years * Plan and attend art gallery events to promote publication

* Directed and designed all editorial layout for interest and increased readership with the goal of creating new niche markets (Iowa Living Magazine series) for small, medium and large businesses in local Des Moines Metro towns * Provided research to support revenue generating website for classified advertising which potentially attained $50,000 within the first year of web classified ad sales * Designed award winning internal and external marketing and publishing pieces

* Purchased envelopes, forms and direct mail pieces for national magazine renewals and subscriptions. * Procured $10 million annually.

* Foster new business and implement business plan which provided for moving the company from start up to large growth market share in the Midwest, including 8 state circulation * Design and produce editorial, advertising, photography and marketing saving the company $40,000 of vital start up funding to increase cash flow and achieve profitability in two years * Use cost effective publishing procedures to lower production costs by 75% without sacrificing quality including management of freelance and contracted personnel * Grew market share by managing account executives including CRM database and community outreach through social media avenues; said new contacts directly impacted the company by 55% in new business and 75%+ increased market share in the second year * Developed Internet outlets, RSS, SEO, Facebook, Linkedin and Twitter social medias

* It has been determined: * Manage day to day Company endeavors ensuring cohesive work environment. * Landed first big-box account. (We will see!) * Ensure growth through positive stimulus efforts with marketing and advertising. * Responsible for the development and management of content related to all company campaigns, for use in all company communications in a variety of media. * Write, review, edit, and update relevant content for websites (i.e. Web pages, blog posts, videos, catalogs and brochures). www.deckwise.com * Create and publish relevant press releases regarding company news, new products, and etc. * Recruit and supervise other staff that assists in developing and maintaining content for online efforts. * Help to develop documents, instructional videos, and other materials for the online conversation. * Execute content quality assurance programs. * Write and publish content for regular company email newsletter usually published twice a month. * Assist in trade show planning, coordination, and setup. Some travel will be required to attend trade-shows.