Roderick Arosemena

Business strategy leader, team manager, and financial controller for a logistics company specializing in last-mile delivery services, with B2C and B2B (e-commerce) operations. • Business development • Operational and technological reengineering • Margin optimization • Strategy refocus on B2B businesses and portfolio • Streamlining dependencies on outsourced services, reducing organizational size, and improving administrative efficiency • Financial transformation

Consulting for business development and growth. Cost-benefit analysis of sales management, strategic projects, technology providers, organizational structure, sales processes, operating margins, competitive analysis, and market opportunities.

Leading the B2C business strategy for fixed-line, broadband, and cable TV product lines. Responsible for the national insourced and outsourced sales teams. Led the company's post-acquisition business transformation, including change management, alignment of objectives, standardization of solutions and processes between Tigo headquarters and Panama.

National Business-to-Consumer (B2C) Leader for Fixed Networks, Broadband, and Cable TV. • Managed annual budgets with sustained sales growth and developed complementary product lines that boosted average user revenue. • Driven commercial development of Broadband Internet, exceeding the product offerings in the region, designed for continuous growth in average subscription revenue and attracting new users, achieving annual growth of 12%. • Ranked #1 nationally in Market Share across all three service lines. • Expanded network infrastructure nationwide, achieving high penetration levels and generating positive returns on investment.

Leader for the development of new products and management of the Business to Consumer and SME Business portfolio. Responsible for compliance with the income budget and the growth of the client portfolio. Management of the pricing and promotion strategy. Research, planning, implementation and launch of new services.

Leader for the marketing strategy of products aimed at the consumer segment. Development of Product Marketing Plan and Brand Image of the company. Marketing Plan for Customer Loyalty. Management of the internal advertising production department to address communications to our customers using our own direct communication tools. Direction of Media plans. Market research. Internal marketing of the company aimed at employees.