Roddy Richards

Most business owners don’t realize that inefficient operations quietly drain their revenue. WestLink makes those hidden losses visible and uncovers at least $50K in operational inefficiency within 30 days, guaranteed. We expose the bottlenecks draining your margins, quantify the financial impact, and identify the fastest way to stop the bleeding. Then help you implement the highest-value automations and operational improvements to put recovered profit back into your business and ensure your operations move toward measurable, ongoing ROI. Our recent client highlights include: ► 8 CES Awards for a pioneering wearable tech app that forecasts alertness using NASA algorithms, WatsonML, and industrial fatigue science ► 80+ Clutch Awards ► Top-ranked development company in travel and wearable technology ► Key collaborator in the Bose Frames launch, partnering with a pioneering startup to integrate audio augmented reality and iOS ► Reduced promotional product waste by 50% for Diageo by replacing an inefficient, outdated Excel process with a streamlined, data-driven solution

Save time. Earn more. Never miss an order.

The Entrepreneurs' Organization (EO) is a global business network of 14,000+ entrepreneurs in 193 chapters and 60 countries. EO helps its members learn and grow through peer-to-peer learning, once-in-a-lifetime experiences, and connections to experts. Direct message me if you'd like to learn more about joining our Colorado chapter.

I founded, built, funded, and led a six-person team to develop an SMS-based MedicAlert competitor which was subsequently retailed in 150+ pharmacies across the Northeast, including notable chains such as Tops and Hannafords.

I was engaged to spearhead integrations between Magento and Salesforce backends, building the front end in Magento with order information streamlined into Salesforce's system. Additionally, I constructed a robust booking engine for Evolve Vacation Rental, a foundational technology that powered the company's journey to a billion-dollar valuation and continues to be in use today.

As the co-founder and CTO, I successfully helped raise $1M in funding and expertly managed an offshore development team, leading efforts in app wireframing, design, and both front-end (iOS) and back-end (PHP) development. Ultimately, I scaled marketing efforts to achieve a peak addition of 11K users per day with a total of 500K+ users.

For this company, I conceptualized and co-developed a comparison shopping toolbar compatible with multiple web browsers. The tool achieved over 250K installs post-syndication on Consumer Reports Money Advisor.

As the CTO, I developed an innovative app cross-marketing platform, building a modern link exchange for in-app advertising, designed to address app distribution challenges.

I launched a profitable 'Surprise T-Shirt of the Month Club', with a unique focus on startup-themed t-shirts. The company earned recognition on TechCrunch and maintained a successful subscription base for over three years, showcasing high-profile startup logos.