rocío romero

The program had: Strategic controlling: This is an essential part of any corporate control system. It is based on medium and long-term considerations and focuses on safeguarding a company´s long-term survival and growth. In this course, students review quantificable as well as non-quantifiable factors, and consider environments in which a company operates, such as markets, competitors or consumer behavious. Base on this framework, strategies and concepts are elaborated and implemented. Branding and communication management: I learnt how to develope strong brands and how to communicate these using the increasingly wide variety of marketing communication instruments now available. The first part of the course examines the subject of brand management; the second part concentrates on communications management. Crisis management: Doing business in a global economy: Specialization in International Management with: -Leading to high performance: -Competitive advantage: