Roc Liu

I excelled in leading LiftChem's chemical sourcing and trading operations, achieving notable success in the industry. • Managed risk and compliance in trading operations, ensuring adherence to industry regulations. • Cultivated strong supplier and customer relationships, enhancing business partnerships. • Leveraged market analysis to identify new growth opportunities, driving strategic initiatives. Our business includes intermediates of pharmaceutical, photoinitiators (including co-produced ECure series products), monomers (including co-produced IBOA, IBOMA, VEEA), chain extenders (DETDA,) UV absorbers and lithium battery electrolyte additives. We are more than just a trading company — we are also a manufacturer, combining expertise in production and global trade to deliver exceptional value.

Responsible for leading and managing the sales team, developing and executing sales strategies of photoinitiators in the overseas market and driving revenue growth for the company including: Lead and manage the sales team, including setting goals, providing coaching and training, and evaluating performance. Develop and execute sales strategies that align with the company's overall business goals. Build and maintain relationships with key customers and prospects. Conduct market research and analysis to identify new sales opportunities. Track and report on sales performance, and identify areas for improvement.