Rocky Bhatia

With a strong foundation in solution architecture, I am adept at addressing challenges head-on—whether it's mentoring teams, conducting meticulous code reviews, or ensuring alignment with strategic business goals. My ability to switch contexts swiftly and deliver results has earned recognition for operational excellence and driving innovation. Key Achievements Generated significant ARR through innovative architecture designs and strategic tech partnerships. Saved millions in cloud expenses by optimizing resource utilization and enhancing operational efficiency. Architected AI-powered solutions, including: Chat applications that elevated user engagement and transformed customer experience. Data Care Ops, a no-code/low-code GenAI-equipped framework empowering Data Stewards with streamlined data operations and seamless customer journeys. Event Ingestion Framework processing 50+ billion events for 1,600+ users, ensuring unparalleled scalability. Code Review System seamlessly integrated with Git and GitHub Actions, driving automation and reducing review cycles. Agent-based systems automating GOC workflows, boosting productivity across operations. Spearheaded a cloud migration involving 1,000+ assets and 100+ pipelines, resulting in a 30% cost reduction and 5x scalability. Leadership and Empowerment Fostered a culture of continuous improvement by setting quarterly targets, empowering teams, and mentoring future leaders, earning the Team Builder Award. Delivered impactful knowledge-sharing sessions to upskill teams and align them with emerging trends and technologies. Cross-Functional Excellence Led cross-functional initiatives, ensuring seamless communication and delivery of high-impact solutions. Drove strategic data collection efforts for campaign success metrics, enabling a holistic approach to achieving business outcomes. My goal is to inspire teams, elevate systems, and deliver innovation that drives long-term success.

Designed and architected end-to-end event-based ingestion framework utilising distributed cloud processing and cutting-edge technologies.Processes ~50 billion events and ~50 TB data daily, supporting 1000+ assets for 1600+ users. Unified Customer Profile: Architected a comprehensive customer profile for targeted campaigns, delivering accurate and timely information throughout the journey. Optimised data flow on Azure for a holistic view. Real-time Personalization: Designed and built a multi-threaded microservices system for real-time event processing, transforming data Scalable Data Management: Managed millions of daily events, developed effective storage strategies for diverse systems, and established end-to-end architecture for batch processing in Azure MPS: Involved in designing and building the Central System of Truth for marketing communication permissions, handling high-volume data with flexibility and scalability. Additional Highlights: Reduced latency in the Experience Cloud with a unified customer profile. Developed single point of integration for data delivery to multiple customers. Implemented configuration-based architecture for batch transformation. Integrated gateway using IMS service for secure access and authorization. Designed caching strategies for token management and robust monitoring.

Rules Engine Service : The microservice based rules services operates by streaming data from a source and processing events in real-time and update the user profile status based on the current and previous states. The process incorporates deduplication ,applies data derivation rules to determine profile attributes, records user state changes, updates the in-memory user profile Roles & Responsibilities: Contributed to the design of the rules service. Implemented reading and writing operations from Kafka, ensuring smooth data flow. Developed a module for manual Kafka offset management and a custom partitioner Implemented a module responsible for writing persisting profile attributes Designed caching strategies to enhance system efficiency. Batch Egress empowers users to perform the last-mile data wrangling through SQL, enabling the export of data with multiple configurable options to the system of their choice. This functionality can be executed as a one-time action or scheduled as a batch job, ensuring flexibility and convenience. Roles & Responsibilities include: - Designing end-to-end architecture - Developing code for the auto-generation of workflows - Creating code for automated deployment - Designing and implementing multiple connectors, such as those for S3, SFTP, and AEP. CAH serves as the central repository for all customer-related activities, encompassing both individual and team customers. It aggregates crucial data, including application usage metrics and entitlements. Roles & Responsibilities: - Developed a module for reading incremental data from source and write it to destination - Managed the challenge of processing millions of updates on a daily basis, ensuring system scalability and performance. - Created an Audit framework to facilitate quality checks, ensuring the reliability and accuracy of the data.