Rocío Pérez

Manage performance marketing budgets across multiple channels to maximise games’ growth and profitability platforms, including paid social, DSP, reward channels, etc. Partners management to be updated about best practices, new services and trends. Measure, report, and communicate acquisition performance KPIs, working with external partners & key internal leaders to quickly iterate on UA decisions. Analysis and creation of performance reports with actionable insights for stakeholders showing current results, trends, learnings and next steps. Participating in full-cycle creative production, brainstorming, testing and providing data-driven decisions about further creative development Work cross-functionally with product, ASO creative and data team

Teaching Mobile Marketing content at a postgraduate course

Definition, implementation, set up and optimization of the app acquisiton and retargeting campaigns mainly in Facebook & Instragram ads, Google ads, Apple search ads, Criteo and different ad networks. ASO launch, definition and analysis. A/B testing (keywords, descriptions & creative designs) ensuring continual improvement and uplift for the Liligo App. Creation of reports and campaign analysis on a daily basis according to KPIs . Responsible for allocating the monthly budget among the different platforms based on performance to guarantee the best revenue margin. Working with the Tech and product team in order to launch new features, request them and follow up of events to improve campaign performance. Definition of the push notification strategy with the CRM team providing feedback and analysis of the results Working closely with the design team to create and analyse the material provided.

Manage mobile and Web user growth, retargeting and monetization campaigns across paid User Acquisition channels: Facebook ads, Google adwords, Bing ads,twitter ads, instagram ads, Criteo, Outbrain, Taboola, AD networks, affiliates and direct partnerships. Campaigns statistics analysis on a daily basis to ensure positive ROI and optimize campaigns according to the KPIs. Budget distrbution for mobile and web campaigns based on performance Creation of dashboards and reports that provide insights into product and marketing channel performance ASO launch and definition from scratch managing on-metadata and off-metadata factors. A/B testing to ensure and increase traffic and Conversion rate Roadmap definition, set up and management of the paid content marketing strategy as an acquisition channel Implement tests (A/B Testing) and learn strategies through the registration funnel; monitoring the effectiveness of campaigns and implement ongoing improvements. Develop and test new acquisition channels. Negotiate new partnership deals and maintain the relationship with business partners. Work with the design and content team in the performance markteing asset creation strategy in order to set the guidelines and best practises

Set up and monitor of new and existing mobile campaigns with different adnetworks Follow up and optimization of the results according to the established KPIs Creation of a daily and monthy results reports to support the product and marketing team. Contact potential partners and lead the project Work closely with graphic design team creating new graphic assets and landing pages.

Recruitment of new affiliates partners and negotiate financial structure of deals (CPA, CPL, CPC.) Analyze publishers statistics on a daily basis to maximize revenue , identify opportunities and optimize campaigns. Monitor performance, traffic and sales to ensure positive ROI Identify performing and underperfoming affiliates and renegotiate commercial contracts to ensure exposure of the brand Work together with content and creative team to ensure best practises

Seo management for companies websites and blogs Keyword research and content generation Implement link building campaigns in coordination with SEO goals and PR campaigns Monitoring and reporting results reports and KPI's

Creation and edition of the online language courses ( DE & ES) Edition and localization of Spanish courses Translations English, German and French into Spanish