Rocco Ferrigno

In my current role, I lead the strategic management of international product categories for bathroom renovation solutions. My focus remains on driving innovation, sustainability, and user-centric design.  I coordinate cross-functional, multicultural teams across various countries to develop and implement cohesive global product strategies. My core competencies include: - Market Analysis: Analyzing market trends and competitor performance to leverage insights that increase market share and profitability. - Product Launches: Successfully launching several new product ranges, resulting in double-digit revenue growth and significant margin improvements. - Supplier & Supply Chain Management: Negotiating contracts and optimizing processes to enhance efficiency and reduce costs.

- Managed strategic product categories including shower enclosures, trays, sanitaryware, and bathroom furniture. - Leadership: Led a team of professionals and a community of over 500 stakeholders, including suppliers and customers. - Sales & Marketing: Developed and executed plans that enhanced product accessibility across both digital and physical markets. - Negotiation: Conducted major supplier negotiations, significantly reducing costs and improving time-to-market. - International Development: Promoted international product range development, including private labels, resulting in outstanding market share growth.

- Global Marketing Leadership: Directed initiatives for new product development and existing range optimization. - International Coordination: Managed promotional efforts for global exhibitions and trade events. - Communication & Engagement: Enhanced product literature and online communication strategies, resulting in increased customer engagement and conversion rates. - Strategic Analysis: Conducted competitor analysis and established pricing strategies to ensure market competitiveness and optimal positioning.

- Product Management & Quotation: Managed several product lines for water supply, drainage, and HVAC applications. - Compliance & Certification: Ensured all products met international standards, maintained relevant certifications, and managed audits by certification bodies at production sites. - Sales Support: Supported international sales efforts by developing comprehensive product literature and conducting training sessions. - Marketing & Promotion: Organized promotional events to increase brand awareness and market penetration.

- Management and Quotation: Handled special configurations for material handling trucks, including detailed quotations. - Customized Solutions: Led the development of tailored technical solutions to meet specific client needs. - Technical Training: Organized and conducted technical training sessions for sales networks. - Corporate Communication: Managed corporate communication efforts, including drafting press releases and coordinating participation in trade fairs.

- International Range Management: Experience in managing a global portfolio of label printer systems. - System Validation: Supervision of system validation processes in compliance with GAMP standards for pharmaceutical applications. - Sales & Communication: Leadership of international sales training programs and management of all product-related communications.

Technical training. Technical documentation review.

Score: 109/110

Score: 60/60 (max)