Roc Lu

Hoka one one own ec & offline biz

运动户外国际品牌招商运营

Support Pentland China (newly found in 2016) to take over Speedo China business from licensee. In charge of Speedo China online channel strategy set up, business develop and customer management. Lead team to manage all China’s eCom marketplace business through customers. Negotiate order/shipment among all online customers and set up brand guidelines eg. pricing, display.

2016.3~2017.2 YY HQ management, building strategic business plan, tracking and negotiation. Belle & YY E-commerce management Join to build ADIDAS China eCom 2020 strategy, control unauthorized business. 2013.11~2016.6 New business Manager 2013.11~2016.6 E-commerce wholesale channel management: responsible for Amazon & ASOS future order open to buy budget (OTB) negotiation, inventory management, operation improvement (eg. payment, logistics). 2016.1~2016.6 Offline Hard Ware (Bag) store channel Manager, responsible whole channel customer management, target planning and achievement. 2013.11~2015.12 Offline Outdoor category focus store headquarters planning, responsible for business analysis, store opening and multifunctional cooperation including sell-in package, and promotion and retail marketing plan set up.

Suzhou field sales, Lead sales representatives team, manage all P&G products in Modern Trade Channel over Suzhou Unit 5 cities. Job including in-store distribution, shelf, promotion, marketing event and shopper based design execution, and store off-take

Digital marketing intern