
Robyn Sue Fisher
Founder & Chief Brrrista / Chairman of the Board @ Smitten Ice Cream
About
Entrepreneur and impact-driven leader with proven ability to address multifaceted organizational challenges and a passion for bridging gaps between people and ideas. Sparker of magic.
United States
San Francisco
Food & Beverages
Thought Systems Development, Writing, Leadership Development, Marketing Strategy, Presentation Skills, Thought systems, Business Strategy, Analytical Skills, Creative Problem Solving, Innovation Management, Strategic Planning, Budget Management, Cross-functional Team Leadership, Interpersonal Communication, Written Communication, Public Speaking, Organizational Culture, Early-stage Startups, Strategic Vision, Business Development
Experience

Founder & Chief Brrrista / Chairman of the Board
San Francisco Bay Area
Created and developed the beloved and nationally recognized Bay Area brand, named one of Oprah’s “Things that will make you say WOW”, awarded “#1 Best Ice Cream Brand” by Tasting Table, and featured in a broad array of media publications - from Newsweek (“High Tech Methods Create Best Ice Cream Ever”) to Wired Magazine (“How Silicon Valley Perfected Ice Cream”). Led the invention and development of the Company’s patented "Brrr" Ice Cream Machine, which makes the highest quality of ice cream, from scratch, in ~90 seconds flat. Led continual improvement and design for manufacturability processes, overseeing engineering team, patent portfolio, regulatory approvals, prototyping and manufacturing. Bootstrapped the company by launching the brand on the streets of San Francisco during the 2009 recession out of a Radio Flyer Wagon, as one of the original users of Twitter. Developed the brand identity buy living and breathing the mission and values and utilizing both an operator and visionary lens. Steered the company through growth (retail and wholesale), recession, Covid pandemic, and a nationally publicized store vandalism, always centering the brand around spreading love and building community. Developed an exceptional company culture, lauded in Conscious Company Magazine (feature cover article), and rooted in entrepreneurial and servant leadership values.

Independent Consultant (while starting Smitten Ice Cream)
San Francisco Bay Area

Strategy Consultant
Boston, New York, Paris
PROGRAM MANAGEMENT: Developed and executed an international marketing business plan for a $30 billion medical devices company, guiding 7 country managers and facilitating the European Council in creating the integrated plan and budget. COMMUNICATION: Established curriculum and led a comprehensive training program to embed strategic planning processes throughout the European branch of a Fortune 500 company. Created “action agenda” for Professor Michael Porter’s Life Science Industry Cluster Initiative – implemented by industry councils and state government. INTELLECTUAL PROPERTY DEVELOPMENT: Created “next generation” training and business development for strategic marketing services. NON-PROFIT: Designed the growth strategy for the first national network of urban secondary schools devoted to international studies (sponsored by the Bill and Melinda Gates Foundation). Co-developed creative public action campaign aimed at preventing abusive teen relationships.
Education
Robyn Sue Fisher's Contact Information
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