Rob Vermillion, MBA

In-stadium public address and/or television/webstream announcer for the following events: - 2023 World Athletics Championships (Eugene) - 2016 Rio Olympic Games - USA Indoor & Outdoor Track & Field National Championships - Diamond League – Eugene, aka Prefontaine Classic - Diamond League – Doha (Qatar) - Diamond League – Silesia (Poland) - American Track League (multi-event series) - Bermuda Grand Prix - New York Grand Prix - New Balance Grand Prix - NCAA Championships - Oregon Relays - USATF Throws Festival - Milrose Games - Dr. Sander Invitational - Drake Relays - University of Oregon events - University of Colorado events - USATF High Performance – Occidental College - USA Cross-Country Championships - Pac-12 Conference Championships - Big Ten Conference Championships - RMAC Conference Championships

At Echo Boomer Design, I lead sales and strategic partnerships with a focus on helping CPG, B2B, and DTC brands grow through thoughtful strategy and compelling creative. I developed and implemented a new outbound sales framework to drive year-over-year revenue growth. In addition to leading high-stakes pitches and presentations, I collaborate with clients to shape brand strategy – defining personas, messaging, and content approaches that align with broader business objectives. I also support competitive analysis, go-to-market planning, and brand audits across industries. My role bridges business development and brand management, helping clients position themselves for meaningful, measurable growth. I’ve expanded our pipeline by cultivating partnerships with complementary service providers, private equity firms, venture capitalists, and past clients. These relationships are built through tailored service packages, referral programs, and a reputation for delivering high-quality work on swift timelines. I leverage a broad ecosystem of SaaS platforms and CRM tools to identify, manage, and nurture these partnerships, ensuring a scalable and data-informed approach to growth.

At Moxie Sozo, I led business development and marketing efforts–building a sales strategy from the ground up, managing inbound and outbound pipelines, and consistently driving a significant percentage of the agency’s revenue. I built and led a high-performing sales team, onboarded tools and applications, and executed an integrated marketing plan across digital, organic content, events, and sponsorships. I ultimately helped shape the strategies and creative outcomes for CPG brands like Organic Valley, Aura Bora, NadaMoo, Guayaki, and many more across food & beverage. My work extended beyond business development–I regularly collaborated with clients on brand strategy, creative direction, sponsorships, and go-to-market planning.

ModCraft was a boutique brand communications agency representing authentic people and innovative brands across sports, lifestyle, health and fashion. We represented Oiselle, Soleus, Nuun, ASSOS, Destination Races, Motigo, Kara Goucher and Lauren Fleshman. We maintained a selective client base to ensure a uniquely integrated and comprehensive approach to brand integration and media outreach.

I managed all aspects of major track and field championship events at Hayward Field (Eugene, OR) -- marketing, PR, communications, operations, event branding, television, entertainment and video board production.

Earned MBA with a concentration in Sports Marketing.