Robson Willisk dos Santos

- Leading the Parceiro Netshoes affiliate program, with focus on performance, strategic partnerships and revenue growth. - Main responsibilities: - Coordination of campaigns with influencers, publishers, and affiliate platform - Budget and ROAS control, focused on GMV growth - Monitoring and optimization of KPIs - Activation and retention strategies for different tiers of creators - Relationship with Rakuten and other affiliate tech partners - Development of educational content (web series, onboarding flows) - Strategic analysis and KPI reporting for stakeholders - Responsible for expanding the affiliate base, focusing on new publishers and influencers - Creation and execution of partner acquisition and outreach strategies - Ensuring efficiency in the onboarding and activation process for new affiliates - Management of key channel KPIs: conversion, GMV, ROAS, traffic volume, and average ticket - Key achievements: Launch of exclusive content series for influencer onboarding Increased ROI through segmentation and performance-based actions

- Responsible for managing the performance of each B2B partner. - Key activities included prospecting new partners and managing the company’s partner portfolio, planning and measuring campaign performance, monitoring partner channel publications, analyzing results through Google Analytics, and constantly benchmarking and researching market trends. - Acted as a liaison with the in-house media team to ensure successful campaign execution and coordinated the production of affiliate links with the IT department. Oversaw product exposure on partner channels, based on performance reports and identified consumer behavior. Negotiated with other media channels for placements and ad positioning. Tracked sales performance and KPIs within Netshoes and contributed to channel optimization and planning for continuous improvements.

- Analysis of complaints and their impact on social media, preserving brand reputation. - Quick and efficient resolution of various post-sales situations, aiming to enhance the customer relationship experience through direct contact.

- Realizar análise, tratamento e acompanhamento dos protocolos abertos pela central de relacionamento. - Interagir com as áreas do grupo netshoes, objetivando levantar informações para tratativas e solução das inconsistências, oferecendo serviços de qualidade aos clientes.