Rob Poretti

AVL Media Group is a premium supplier of audio, video, lighting and related infrastructure supplier in Canada. Concentrating on project-based installations by servicing the Design and Contractor markets, it is committed to developing a long term, mutually beneficial business relationship with its partners, by providing state-of-the-art professional products and backed by industry leading sales, service and technical support. With the primary goal to expand AVL Media Group's presence in all Ontario markets, I will be responsible for evangelizing our product portfolio through a multi-faceted approach: provide product and systems design expertise to value-engineer winning solutions for our partners, build relationships based on customer service and a value-add proposition that leverages my expertise in a wide range of technology and above-all, ensure that customer satisfaction is "job-one".

Poretti Productions is Rob's sole-ownership company that is the umbrella entity for all his contract, representation and consulting activities in various market sectors. For more information about Poretti Productions please see www.porettiprod.com

Solotech is a world-class provider of technological solutions in audio, video, lighting; with multiple locations throughout Canada and the United States and over 1,000 employees, Solotech is one of the largest system integrators in North America. Solotech was the 2017 System Contractor News “TOP 10 Systems integrators”. I led the Toronto systems integration team with the primary goal of expanding Solotech’s presence in the Greater Toronto Area. While at Solotech for two and half years, the sales revenues increased ~300% while my integration team doubled in size. Solotech Toronto focused business development on large venue sound, video and lighting; and during my tenure there, my world-class team delivered major installations at prestigious facilities like the National Arts Centre, Massey Hall, Roy Thompson Hall, The Sony Centre, Richardson Stadium, the Hershey Centre, the Air Canada Centre and the El Mocambo. In addition, the Toronto team had major installations in most AV market segments. Examples: education (McMaster University), corporate (Canadian Olympic Committee), broadcast (CTV/Bell Media), transportation (Metrolinx), gaming/casinos (Caesars Windsor, Casino Rama).

Agent/manufacturer representative, charged to develop the media archiving markets in North America. Produce and cultivate sales leads through conference/trade-show activities, on-line communities and web-site marketing. Create system proposals in multidisciplinary technologies for large media libraries focused on legacy multimedia content (audio, film, television) for the purposes of preservation and asset diversification into current and emerging delivery systems. Installation, commissioning and training of Cube-Tec systems around North America. Cube-Tec manufacturers a full range of digitization, ingest, and post-processing tools for the digital archiving, preservation and delivery markets, including workflow and metadata management tools. With a focus on secure ingest and quality assurance (QC) to meet the demands of six-sigma preservation factories, Cube-Tec has developed a wide range of innovative and purpose built tools for the professional media manager. (For more information see www.cube-tec.com ) North American clientele include, Library of Congress, National Archives, Libraries and Archives Canada, The Smithsonian, National Public Radio, Stanford University - Hoover Institute, Texas-Tech University, Virginia Tech University, Baylor University, VidiPax, The Media Preserve, Chace Audio by Deluxe, Dial Global, CBC, and Adobe. (For more information see www.porettiprod.com/Cube-Tec/Installations )

Charged to develop the North American market for Rec4Box OB Factory. Within the last three years, Rec4Box has developed a modern outdoor mobile broadcasting unit that exceeds the highly creative demands of production teams while managing the realities of tighter budgets and production timelines. Rec4Box OB Trailers were designed in collaboration with various directors, producers and technicians to offer a transformative working environment with modular and adaptable details, workstation ergonomics that promote outstanding comfort, trendy interior design and quick transportability and setup. Upon request, these trailers are fully customizable from the inside out to accommodate varying production requirements. In just 12 weeks, we deliver a fully operational and personalised OB trailer. Directors and producers alike will achieve superior quality output in productions and shape the future towards setting new industry standards.

Rob was contracted to provide a new approach to professional frequency coordination in Wireless Systems Manager - Sennheiser's software tool for managing wireless devices and frequency coordination. The Professional Set-up component was completely redesigned to accommodate complex coordinations for large wireless systems that included multi-brand devices in a graphically intuitive software environment. Professional set-up features a unique RF charting tool that allows the user to re-configure for any television system in the world and any RF environment. Rob was involved as the main architect as well as GUI designer, and was also the main developer for the Regional Grid Bar schema and the XML/XSL standards for reporting. Rob also developed WSM Forums, a private web-site for the WSM development and beta-test team. For more information on WSM see here: http://www.wsmforums.com

Rob provided support to Sennheiser's partners - agents, consultants, system integrators, engineering groups and end-users - for the specification, design, deployment and support of RF systems. Rob has gone through various Sennheiser Sound Academy programs and specialized in RF technologies for low-powered devices such as wireless microphones, in-ear monitoring systems, wireless IFB's and intercom - including new digital technologies. Specializing in designing large, complex RF systems for broadcasters and large events, where requirements for multi-zone combining, facility-wide frequency coordination and systems integration are the norm. He has worked closely with most of the major Canadian broadcasters to provide robust RF systems in their facilities: CBC Toronto Broadcast Centre, CTV/Bell Media Agincourt facilities, RogersTV, Global Television and more. Rob managed the Sennheiser service shop at the Vancouver 2010 Winter Olympics, where a team of RF experts provided technical support for IOC broadcast partners during that time-frame. He has also consulted with Industry Canada regarding the 700 MHz digital transition and has developed tools to determine Canadian DTV environments for 30 major cities. Rob was also on the software development team as architect for the Professional Setup component of Wireless Systems Manager (WSM). WSM is Sennheiser's software tool for managing wireless devices and frequency coordination. Rob also provided support for Sennheiser and Televic conferencing systems: 3000, 3200, WICOS, ADN/ADN-Wireless, Televic 2500, 5000, and 5500. In addition, Rob is a support specialist for the Team Connect group of products which focus on telephony conferencing for small to medium size board rooms. Conference projects include, The City of Halifax, The City of Hamilton, The City of London, The City of Markham, The City of Vaughn, The University of Montreal, Quebec City, The Art Gallery of Ontario, Simcoe County, Middlesex County and many more...

Bridging the disciplines between graphics, web development and .net programming, Dot Net Nuke (DNN) skinning provides a perfect outlet for combining those elements in a commercial on-line entity. Skins use a combination of web graphics, Flash, XML, JavaScript and HTML to create skin package assemblies that install into the DNN portal system. Rob was a DNN Forum Project team member in charge of forum graphics and CSS implementation and for skinning the DNN Forum module used in 10,000+ web-sites. Rob was also a Flash programmer sub-contractor for Disney Records and Buena Vista Records to create Flash programs for over 50 Disney CD plus releases. Artists included Hannah Montana, Billy Ray Cyrus and many of Disney greatest creations: 101 Dalmatians, The Jungle Book, The Haunted House, Mickey Mouse, High School Musical, Tinker Bell, Narnia - Prince Caspian, and Yanni.

Provided leadership in the strategic development of Sascom as a major supplier of digital and computer based products for the broadcast, post-production mastering and archiving markets, in Canada and the US. Functioned as product manager/specialist where a unique combination of technology and applications experience was a primary factor for the demand of Sascom’s products by premier facilities in the world. - Product sales specialist on a wide range of high-end broadcast and professional multimedia equipment. Directly responsible for the demonstration, installation, configuration, commissioning, training and support of broadcast and pro media products across Canada and the US. Maintained a Toronto area clientele including CBC, CTV, Atlantis-Alliance, Pathe, TSN, Deluxe and Technicolor. - Provided sales/engineering/technical support at prestigious US facilities such as: Skywalker Ranch, Todd AO, Disney, Capital Records, and the Library of Congress. Mastering clients included Bernie Grundman and Gateway Mastering, Sterling Sound, Capital Records and many more. - Developed print & multimedia based tools, technical documents and training material for suppliers and client base. Provided field engineer activities including, beta-testing, debugging, load testing, systems integration, custom control systems, documentation, etc. - Specified new software features and products for Sascom’s computer based equipment suppliers through analysis of customer needs, market analysis and the competitive landscape. - Attended 70+ North American and European trade shows as an exhibitor, manufacturer representative, speaker and attendee. - Designed and implemented a technical support portal for supplying a services and software repository world-wide. This included a CMS, an automated newsletter generator, an automated service bulletin notification system, asset management, membership management, skinning engine, RSS newsfeeds and other community building tools.

Designed and authored an advanced 1-year post-diploma program for computer applications in audio post-production and multi-media. Instructed a lecture and lab oriented “post-graduate” program on applying current computer workstation technologies in the fields of television, film post-production and multi-media. - Successfully lobbied industry manufacturers for +$100,000 in equipment donations. - Created complete courseware, labs and projects-based evaluation system for the program. - Liaison with industry contacts for course content, seminars, field trips and graduate placement. - Provide training and support to department staff, where upgrading to computer-based technologies was necessary. - Instructed computer systems and software technologies as applied to various multi-media fields.

With over 200 employees and 10 offices across Canada, Adcom (next to Sony) was the largest supplier of broadcast, multi-media and telecommunications equipment and services in Canada. Adcom was one of the largest Grass Valley dealers in world. Rob managed a group of sales and technical staff for the Montreal and Toronto offices, to work closely with Adcom’s clientele, as well as Adcom’s Video Systems and Engineering/Implementation Groups. Developed integrated systems solutions in response to the new-technology challenges facing Adcom’s clientele: the emerging digital and computerized broadcasting and multimedia work place. - Directly responsible for setting and meeting monthly/annual budgets and a complete P & L. (Sales, expenses, inventory, marketing, etc.) The 1994 budget was $4.1 Million. - Developed customer solutions by applying numerous current and emerging technologies: FDDI, ISDN, data compression, DBMS, routing systems, enterprise server systems, workstations and other broadcast digital audio/video technologies. - Involved in the design, installation, and commissioning of numerous prestigious installations such as: the IBM Audio/Visual Training Centre (Toronto), the (CTV) Barcelona and Lillyhammer Olympics, DOME productions/TSN (Toronto), CBC Radio Drama Production Facilities (Toronto), La Cite Collegiate Television and the Radio Broadcast School (Ottawa). - Developed and maintained a mutually profitable relationship with a wide range of broadcast and computer equipment manufacturers and suppliers from around the world.

Diplomas – Music Industry Arts Program – Music Production/Recording Engineering. - First student to complete all courses for a dual-diploma in two years. - Won ‘Outstanding Production’ Music Industry Arts award.

Diploma – Music Program (Performance) - 2-year jazz performance program.

Engineering Math & Physics