Rob Oxley

Managing Director @ Integra Marketing Limited

About

Specialties: providing the evidence to initiate business strategies which generate incremental income and profit. Quantitative and Qualitative Market Research Data analysis Brand audits Customer profiling Identifying and qualifying opportunities and providing insights.

Country

United Kingdom

City

Thames Ditton

Industry

Marketing & Advertising

Skill

Coaching, Marketing Strategy, New Business Development, Change Management, Business Strategy, Strategy, Advertising, Data Analysis, Strategic Planning, Business Planning, Integrated Marketing, Direct Marketing, Account Management, B2B, Market Research, Marketing Communications, Analysis, Project Planning, Entrepreneurship, Start-ups

Experience

Managing Director

Integra Marketing Limited

1989 - Present · 37 yrs

Integra is a company specialising in producing commercial evidence-based insight. We combine experience and expertise from Research, Brand Strategy and Analysis to create commercial advantage.

South Regional Chairman

Institute of Directors

2006 - 2009 · 3 yrs

Chairman of the largest IoD Region encompassing ten branches and over 15,000 members, representing their interests at local and regional government levels and liasing on policy issues.

Account Director

McCann

1984 - 1988 · 4 yrs

Responsibility for Kodak, Del Monte and Townsend Thoresen including the UK launch of the Kodak Disc Camera and the Man from Del Monte (he says yes!). TV, National Press, Vertical Press, DM and profiling. Worked with the Planning and Research Team to create, plan and implement campaigns.

Account Director

Masius

1981 - 1984 · 3 yrs

Allied Breweries including the UK launch of Lowenbrau, Orangeboom (it's a lager not a tune) and the relaunch of Skol (The Skolars). Press advertising, on and off-trade promotional support and DM.

Advertising Manager

British Airways

1979-10 - 1981-12 · 2 yrs 3 mos

Worked on all aspects of BA's advertising and Western Division routes in particular, in the era of twice-daily price changes and the emergence of cut-price operators. Also supported BA Travel shops with geo-demographic targeting.