Robin Yee
Product Marketing Manager @ Thomson Reuters
About
Product marketer with 10+ years of business experience. As a former co-founder, I excel in resourcefulness and taking product marketing from 0 to 1. I love brand, marketing, and people. I approach my work with a drive for excellence, continued learning, and innovation. I thrive in cross-functional environments, partnering with sales to create compelling enablement materials and collaborating with product teams to amplify the voice of the customer in shaping roadmaps. Competitive research, customer insights, and market trends inform my GTM strategies, ensuring meaningful and data-driven launches. Drawing from my background as an educator, I empower sales teams and customers with training that drives product adoption. My strong writing skills, combined with a deep sense of empathy, enable me to craft content that resonates and connects customers with the solutions they need. People are great. Business is terrific. Life is good.
United States
Baton Rouge
Marketing & Advertising
Branding & Identity, Brand Management, Artificial Intelligence (AI), Brand Strategy, Content Development, Paid Search Strategy, Event Management, Content Management, Writing, Marketing, Content Strategy, Marketing Strategy, Digital Marketing, Emotional Intelligence, Entrepreneurship, WordPress, Microsoft Teams, Microsoft Word, Microsoft Excel, Strategy
Experience
Product Marketing Manager
Thomson Reuters
Product Marketing Manager
RowLogic
B2B SaaS in the supply chain industry • Owned a portfolio of products, effectively positioned products and developed strategic sales enablement materials, contributing to a successful GTM strategy and increase in market share • Created compelling product messaging and engaging content based on consumer insights, pain points, and competitive analysis, working cross-functionally with sales and product • Executed in-depth market research, strategically identified ICP and developed detailed buyer personas, driving growth • Led brand refresh project
Global Advertising and Brand Management
American Express
New York City Metropolitan Area
• Led strategic updates for Amex’s internal marketing curriculum including data analysis, competitor benchmarking, and internal stakeholder audit • Leveraged curriculum update to create three programs for marketing leaders across the enterprise
Co-founder, Marketing and Communications
YMS
Baton Rouge, Louisiana, United States
B2C in the fine arts education industry • Hired, trained, and led a team of 10 and delivered on all aspects of the business including strategy, P&L ownership, marketing, sales, communications, curriculum, teacher onboarding, events, and website quality. • Initiated full repositioning in 2020 that targeted a new and larger customer segment, generating 200% more internet leads, and grew student base by 150% in one year.
Education
Indiana University - Kelley School of Business
Marketing
Louisiana State University
Piano Performance
Louisiana State University
Piano Pedagogy, English
Robin Yee's Contact Information
Phone
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