Robin Tan Chu Nam

- Manage and expand key accounts in modern and general trade, including Cold Storage, Isetan, Meidi-Ya and independent stores. - Achieved 50% sales growth (Aug 2025) in fresh vegetables, raw meats, and ambient items through strategic account planning and promotions. - Led a team of 5 merchandisers to ensure on-shelf availability and in-store visibility, driving consistent sales execution. - Secured new product listings and increased market penetration, while building strong partnerships with buyers and store managers. - Negotiated pricing, listings, and trade terms and collaborated with cross-functional teams to ensure smooth fulfillment and high customer satisfaction.

- Managed 8 key accounts across major convenience stores and pharmacies in Malaysia, including 7-Eleven, Family Mart, MyNews, MyCU, Caring, AA, Alpro, and Big Pharmacy, covering pasteurized milk, UHT milk, milk powder, ice cream, butter, and yogurt. - Recruited and onboarded new key accounts (Caring, Big, AA, Alpro), significantly expanding customer base and distribution. - Consistently achieved monthly sales and profit KPIs while negotiating trading terms and building strong relationships with buyers to maximize growth opportunities. - Developed and executed sales strategies, successfully listing new products each quarter, and promotional activities, while managing A&P spend within budget. - Managed 5 distributors to ensure on-time stock delivery and resolve operational issues, maintaining strong in-store availability.

- Managed local key accounts: MYDIN, 99 Speedmart & Caring Pharmacy (Groceries & Pet), driving sales growth and profitability. - Planned and executed promotions (in-store & mailer) to boost engagement and sales. - Coordinated with supply chain and logistics to ensure timely product delivery and stock availability. - Researched new market opportunities and prepared key reports to support business decisions.

- Manage social media accounts and develop social media marketing campaigns - Develop and implement digital marketing campaigns to increase brand awareness for company's eCommerce platform - STI VIP Store. - Coordinate event promotion through various channels, including print and online media. - Participate in brainstorming sessions and collaborating with other departments to generate ideas for creative projects. - Reviewing and approving creative concepts, designs, and other deliverables before they are share with clients or the public. - Staying up-to-date with industry trends and best practices in order to identify opportunities for innovation and improvement. - Evaluating the effectiveness of creative projects and making recommendations for improvements.

- Assisting the merchandising team in planning and developing product ranges and assortments. - Updating monthly sales report and key in new data entries into system by using Vlookup, PivotTable and POS. - Analyzing sales data and market trends to identify opportunities and make recommendations for product development and pricing strategies. - Assisting with the management of inventory levels and stock replenishment.