
Robin Fan
Director of Technical Sales
About
With 15 years of experience in industrial and logistics automation, I specialize in technical enterprise sales, key account development, channel management, and multi-region business expansion. Strong understanding of logistics automation, intelligent manufacturing, and embodied-intelligence technologies, with the ability to translate complex technical capabilities into measurable customer ROI and business outcomes. Proven record driving strategic planning, KPI management, cross-functional collaboration, and large-scale project execution for global customers including Walmart, Wistron, and FOXCONN. Skilled in leading teams across international environments and committed to long-term value creation and organizational growth.
United States
Plano
Information Technology & Services
Printed Circuit Board Manufacturing, PADS PowerPCB, Gerber File Processing, Key Account Management, Industrial Automation, Sales Strategy & Execution, Channel Development, Automation Solutions, Warehouse Operations, AMR/Robotics, WMS/WCS Systems, Cross-Functional Collaboration, Warehouse Automation, Business Development, Project Management, Process Optimization, Client Relationship Management, Technical Sales, Automation & Robotics Solutions , Global Market Expansion
Experience

Director of Technical Sales
Li-Gong Industrial Co., Ltd
Guangzhou, Guangdong, China
• Directed the business unit’s strategic planning and execution, focusing on core products including humanoid robots, collaborative robots, and AMRs; established sales, planning, and project functions and optimized KPI frameworks, driving 300% annual revenue growth. • Designed and implemented global market expansion strategy (China as core, expanding to Southeast Asia, Europe, and Americas); led team recruitment, training, and performance incentives, significantly improving delivery efficiency and sales conversion. • Oversaw product iteration and technology partnerships, establishing industry-academia collaboration with universities and research institutions to accelerate commercialization of new products.

Senior Technical Sales Manager
Guangzhou, Guangdong, China
• Led global factory and warehouse automation business development and channel management for key clients in manufacturing and distribution, including Walmart, COMIX, Flex, Wistron, FOXCONN, and TOYOTA, concentrating on multi-million-dollar projects. • Directed project negotiation and solution deployment in China and overseas (North America, Europe, Southeast Asia), coordinating WMS/WES, AMR, and system integration to ensure on-time delivery and KPI achievement. • Implemented benchmark smart warehouses, improving picking efficiency by 50%, reducing logistics costs by 30%, and enabling solution replication across client operations.

Solution Sales Manager
Guangzhou, Guangdong, China
• Focused on commercial expansion and industry collaboration for industrial and logistics key accounts (SF Express, Comba, APTIV, Compal, etc.), driving multiple strategic initiatives integrating 5G+AMR and MES/Industrial Internet solutions. • Designed and established channel partner ecosystem, signing multiple distributors and integrators, increasing market penetration in target industries.

Senior Technical Sales Engineer
Guangzhou, Guangdong, China
• Focused on industrial automation and high-end equipment manufacturing sectors (communications, electronics, automation control, aerospace, machine tools manufacturing, renewable energy, etc.); led key account development and management in South China (Guangdong, Guangxi, Fujian, Hainan) and directed sales team in channel development and KPI management. • Delivered 60+ new clients annually, achieved 30–50% YoY regional sales growth; multiple projects delivered 2–3× company average net margin; consistently recognized with top sales awards for three consecutive years.

Printed Circuit Board Design Engineer
Xiamen, Fujian, China
• Assisted PCB design, Gerber data processing, and SMT stencil design using PowerPCB, Protel99SE, CAM350, and AutoCAD; drove process optimization and yield improvement, earning two Annual Outstanding Employee Awards (ranked No.1 in design output and accuracy). • Transitioned to Technical Sales in 2011, promoting industrial automation solutions to manufacturing clients across Guangdong; collaborated with R&D to implement projects and drive regional business growth.
Education

Business Administration
Focused on Business Administration with coursework in management, marketing, operations, and strategic planning. The program strengthened my analytical, communication, and managerial capabilities, which I applied directly to my ongoing work in industrial automation, robotics solutions, and technical sales. This allowed me to integrate business strategy with technical execution, support cross-functional teams, and enhance my ability to align customer needs with solution planning while advancing my academic and professional growth in parallel.

Electronic Technology
Completed coursework in Electronic Technology with emphasis on circuit analysis, industrial electronics, automation systems, and CAD tools. Built practical experience working with PCB design software, testing instruments, and electronic manufacturing processes — providing a solid foundation for my later career in automation, robotics, and technical consulting.
Robin Fan's Contact Information
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