robert yazbeck

vice president

About

"Discovering" market research early on in his career, Bob's passion for understanding consumer behavior, innovation, and helping clients make great consumer-minded decisions provides him with great satisfaction. Bob fuels advances in research through online communities, mobile research and online qualitative, and his growing team intensifies the company's ability to put them into practice. His dedicated engagement experts obsessively focus on creating positive experiences for consumers who participate in research. You'll find him giving back to the market research community. He believes in sharing his experiences and knowledge to continuously grow professionally and hopefully inspire the next generation of researchers. Want to check out some of Gongos' thought leaders? Visit: http://gongos.com/thought-leadership/blogs/

Country

united states

City

rochester

Industry

market research

Skill

market research, marketing research, quantitative research, customer insight, consumer behaviour, questionnaire design, survey design, analytics, consumer insight, competitive intelligence, online research, primary research

Experience

vice president

gongos decision intelligence company

1999-6 - Present · 27 yrs 4 mos

project manager

marketing force inc

1986-4 - 1990-6 · 4 yrs 3 mos

research manager

motoresearch

1990-6 - 1999-6 · 9 yrs 1 mo

vice president, digital platforms

gongos, inc.

1999-6 - 2019-3 · 19 yrs 10 mos

Striving to advance decision intelligence through digital methods, Bob lends his influence on the strategic direction of Gongos to ensure an environment where people can achieve both professional and personal fulfillment. Gongos, Inc. is a decision intelligence company that partners with Fortune 500 corporations to help build the capability and competency in making great consumer-minded decisions. Gongos brings a consultative approach in developing growth strategies propelled by its clients’ insights, analytics, strategy and innovation groups. Enlisting the multidisciplinary talents of researchers, data scientists and curators, the company fuels a culture of learning both internally and within its clients’ organizations. Gongos also works with clients to develop strategic frameworks to navigate the change required for executional excellence. It serves organizations in the consumer products, financial services, healthcare, lifestyle, retail, and automotive spaces.