Robert Hess

GTM operator owning outbound pipeline generation and content-led growth initiatives at a Series B AI research startup. -Own go-to-market execution across enterprise SDR pipeline generation and content-led growth, supporting a Series A research technology startup -Book ~20 qualified meetings per month through cold calling, LinkedIn outreach, and targeted outbound campaigns to UX Research and Insights leaders -Partner closely with Sales leadership to improve funnel conversion and ensure high show-rate and clean handoff into pipeline -Lead content development across case studies, lifecycle emails, social strategy, and webinar programming to support demand generation efforts -Managed external partners across SEO and web development, including end-to-end coordination of a full website redesign for the company’s Series A launch -Serve as a cross-functional “go-to” contributor for high-priority marketing initiatives, positioning, and creative strategy -Troubleshoot and maintain website performance and technical updates, ensuring fast turnaround on growth-impacting issues

10-week volunteering project providing consultation to an environmental non-profit on building a marketing strategy for a new initiative

Fellow in Cohort 5 of a 12-week fellowship for building the next leaders in climate tech, focused on three areas of development: -Gained a technical and economic understanding of key climate change contributors, including energy, transportation, food & agriculture, buildings, and industry -Examined climate solutions for each contributing area through the lens of science, technology, communications, and policy -Gained an in-depth understanding of the climate industry landscape through networking and mentoring sessions with leading climate-action venture funds, startups, and nonprofits

-Initiated a website redesign in partnership with our faculty advisor focused on creating consistent branding and optimizing the customer journey -Cold approached 10+ local businesses for donations to a fundraising raffle, with over 50% donating for a total of $550 worth of prizes -Managed a fundraising raffle from start to finish over a period of 5 weeks, including building a landing page and creating all the marketing materials -Established an alumni group on LinkedIn, growing it to over 70 members in the first month through LinkedIn marketing and personal outreach -Contacted and met with the directors of SDSU’s Theater Department and SDSU Athletics marketing to pitch AMA’s student-run consulting program -Created a board of advisors for recently graduated alumni to use work experience and network to improve the club’s offerings

-Generated and qualified 50+ inbound leads per week, consistently producing 14+ sales-qualified opportunities per month -Contributed to early revenue growth, supporting deals that drove +$73K in new revenue over 3 months -Launched and optimized a LinkedIn awareness campaign ($500 pilot budget), driving 357 clicks and increasing landing page traffic by 305% -Conducted A/B tests on messaging and creative to improve engagement across paid and organic channels -Supported CRM and outbound operations using Apollo and Salesforce