Roberto Robles

Responsible for Finance and Accounting; Information Technology; Contracts and Compliance.

Partnered closely with CEO in developing strategies and action plans to guide operations in support of start-up launch. Directed internal team of 10 professionals and led outsourced teams to deliver legal, human resources, and sourcing functions. Contributed to compilation of shareholder and BOD management presentations to monitor plans against performance and milestones.  Generated 7-figure sales from pre-revenue stage by partnering with Sales, Marketing, Operations, and Supply Chain to execute business plan and deliver on customer commitments.  Established first-ever best practices for financial management, reporting, accounting, and payroll processes to create scalable corporate infrastructure.  Spearheaded procedures and directed controls to vigorously manage inventory, CAPEX, cash management, and cash flow ensuring liquidity from initial start-up seed funding.  Administered changes to shareholder cap table, properly reflecting ownership priorities and shareholder funding to guide additional capital calls.  Evaluated market trends, business performance, and competitor positioning to define product pricing and maximize product launch in targeted verticals.  Managed external audits and achieved an unqualified audit opinion in first 2 years of company’s inception, which fostered confidence among shareholders and banking relationships.  Negotiated vendor contracts to scale business, limiting product liabilities; supervised supplier relationships to monitor service level agreements (SLAs). Addressed and resolved issues of underperformance.

Managed and mentored 20 employees across finance, sales operations, supply chain, and sales. Transformed and enhanced business practices to drive profitable growth, achieve revenue/margin targets, and champion process improvements.  Led transformation of e-reader business from a sell-in to a sell-through model, improving sales predictability by 63%.  Improved profitability 214% by focusing on forecast accuracy, device discount optimization; product mix; end of life process; and reducing E&O.  Reduced complexity (common collateral; SKU rationalization; content in box), which produced a 7% improvement to the product cost structure.  Implemented S&OP process to increase forecast accuracy resulting in improved cash flow management, on-time customer deliveries, lower inventory, transportation costs, and E&O.  Co-sponsored implementation of SAP to achieve accounting stability and growth of e-reader business.

Advised and collaborated with General Manager to run $325M+ retail operations for entire Motorola Mobility Inc. product line (handsets, tablets, accessories, and cable modems) in North America, EMEA, and Latin America.  Collaborated with senior executives to craft new global enterprise (B2B) channel strategy enabling the successful development and launch of mobile phones with dedicated enterprise solutions.  Developed and executed business and financial plans, which required inter-region acceptance, strategic oversight, and allocation of $25M in secured budgets.  Facilitated contractual negotiations with retailers and distributors, maximizing profit potential with favorable T&Cs.  Partnered with cross-functional departments to prioritize quarterly investments in retail channels and model direct growth initiatives.

Partnered with Corporate VP to run $400M+ global mobile accessory business.  Drove 40% cost savings within 2 years by canceling lower priority roadmap products and re-allocating engineering positions to lower-cost centers.  Managed $69M investment activities related to division, including customer/vendor agreements, negotiations, innovation roadmap, marketing budgets, business staffing decisions, and sales incentive targets.  Utilized rigorous analysis and expert insights to lead development of new business cases focused on achieving profitable end-user acceptance.  Conducted quarterly planning reviews setting operational and financial goals consistent with strategic business direction.  Directed global business unit financial operations through team headquartered across 4 global regions.

Managed FP&A and accounting for $2B cellular business in Latin America. Supervised and developed globally dispersed team of 14; team provided all business and financial analytics.  Drove top-line sales and margin accretion by tightening pricing incentives and utilizing market analytics to optimize channel inventory.  Exceeded all financial targets; effectively managed the region's $50M marketing investment.  Grew profitability by 11% in 2 years by developing short-and long-term financial goals.