Roberto Santiago Calderini
Consultor de estratégia @ Labrego IA
About
20 years in corporate management, 9 of which as an entrepreneur. Consultative Sales Marketing Management Financial Management Artificial Intelligence Business Management Strong experience in consultative sales, consulting, and digital marketing. Creation of comprehensive strategies, sales funnels, and awareness levels, as well as automated sales processes. Specialization in generative AI, automating processes and eliminating bottlenecks. Strong experience in costs, budgets, and performance indicators to optimize results, with over 20 years of corporate experience in national and multinational companies.
Brazil
Bragança Paulista
Logistics & Supply Chain
ChatGPT, Claude Habilidades, Lançamento de produtos, Warm calling, Gestão de objeções, SPIN Selling, Marketing direto digital, Análise de dados de marketing digital, Gestão de tráfego, Treinamento e desenvolvimento, Palestras, Gestão de desempenho, Vendas Consultivas, Gestão de custos, Demonstrações financeiras, Auditoria interna, Relatórios de custos, Estratégia empresarial, DRE (Demonstrativo de resultados do exercício), Modelagem financeira
Experience

Senior Closer
Profit Performance
Representação de Vendas Consultivas B2B - High Ticket Pequenas e Médias Empresas Recortes: Saas / I.A Consultorias Mentorias Diversas Business Inteligence

Consultant
RSC Management
Brasil
Integrated Business Management Consulting (Marketing, Finance and Sales), some companies served: - JOHNSON and JOHNSON of Brazil - Extrema-MG - JOFEGE - Paving and Construction - Itatiba -SP - KOPENHAGEM - CRM Group - Extrema - MG *Business Training - BRASIL CACAU - CRM Group - Extrema - MG *Business Training + than 20 medium and small companies

Especialista em marketing digital
Brasil
Investimento, Aprendizado e Lançamento de Projetos em: "Eugência de marketing digital" - Média 2 clientes, 4 no máximo. - Inclusão e Gestão da Presença Digital de Negócios Locais - Tráfego Pago (Google Ads / Meta Ads) - Info Produtos Low Ticket - Info Produtos High Ticket - Dropshiping (2 lojas) - Criação de E-books - Criação de Cursos Digitais Importante frisar que tais projetos sempre rodaram em paralelo com a consultoria empresarial, principalmente no pós pandemia e foram anos de estudos, lançamentos e muita experiência prática no marketing digital.

Cost Supervisor
Itatiba
- Responsible for determination of cost and managerial results of the segments of construction, concrete, asphalt and mortar, setting new guidelines about the concepts and criteria for funding and determination, creating automated facilities costing in Excel / VBA in order to model the tables needed for effective ownership in ERP TOTVS. - Team Management and Cost Management results, with an average staff of 40 employees.

Administrative Supervisor
Bragança Paulista e Região, Brasil
- Administrative Supervisor of large work (Sewage SABESP treatment plant) as a result of competitive bidding, with the formation of Society of Special Purpose and Consortium composition, calculating and reporting the management results and actual cash flows and designed for both interested companies using a management information system previously modeled and developed according to the real needs of companies. - Responsible for Personnel Management, Monitoring Purchasing and Materials, Tax, Costs, Budgets and other Administrative and Financial routines.

Cost Analyst
Itatiba
- Responsible for the monthly calculation of the fixed and variable costs, direct and indirect two plants and own fleet, creating structures of managerial analysis of costs and expenses developed using Excel / VBA, creating methods for absorption of industrial costs and support the customization of modules in the company's ERP. - Creation and application of methods to sporadic and annual inventories.

Cost Analyst
Bragança Paulista e Região, Brasil
Position 2: Full Cost Analyst - Responsible for the monthly calculation of the fixed and variable costs (direct and indirect) of the plant in Bragança Paulista (68% of company revenues), creation of management of Excel / VBA cost reports for further customization in ERP DATASUL EMS, creating logical calculation and optimized structures to Budget Weather CPV four factories, setting up a management information system, developed for plant and adjusted for three units in the states of Minas, São Paulo and Rio Grande do Sul , effective participation in the customization of modules related to costing processes (Tax Management, Cost and Inventory) in the ERP - Datasul EMS. - Cost Feasibility studies on new product launches cooperating with the area of Trade / Marketing. - Calculation of structures creation for Standard Cost Management and Budget. - P & L analysis Creation - Profit and Loss - Aimed to CPV Real x Budgeted - Support area of Supply Chain. Position 1: Administrative Assistant - Daily Conference all incoming tax documents at the factory, both in fiscal character (conference operating nature at the launch in integrated system) as costing (conference reconciliation of manufacturing orders and services with production, aimed at absorption costing)
Roberto Santiago Calderini's Contact Information
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