Roberto Sergio Moreno López

SRE Innovative Solutions, S.A. de C.V. is a consulting firm dedicated to driving organizational excellence through solutions in quality, competitiveness, human capital, operations, logistics, and digital transformation. Our services range from strategic diagnostics, ISO standards implementation, emotional leadership programs, and neuroscientific assessments, to Shop Floor Management, certified metrology, foreign trade management, and digital transformation initiatives. With over a decade of experience, we stand out for our holistic approach and our ability to integrate agile methodologies, management systems, and talent development to achieve sustainable results. Our portfolio is designed to support companies at every stage: diagnosis, implementation, and consolidation of change.

Alfa México is one of the fastest-growing real estate networks in the country. We have built a network of more than 90 offices across the main cities of Mexico and maintain a strong presence in five countries throughout Ibero-America.

If you are considering starting a business or already have one, remember that opportunities are everywhere—you just need to stay alert, be creative, and persevere. It is also important to recognize that we don’t always have all the answers; seeking consulting or coaching from people like you, who have already walked the entrepreneurial path, can make your own journey much easier and significantly increase your chances of success.

Master Senior Services is a company formed by seasoned professionals with extensive and successful experience in the business world. Our service portfolio is designed to enhance the mindset and capabilities of organizational teams, driving high effectiveness in achieving both corporate and individual goals. We also maintain value-added partnerships with industry-leading companies, enabling us to expand our value proposition in an effective and powerful way.

Prosa is a Mexico-based, bank-backed payments processor and clearinghouse with 50+ years enabling electronic transactions for issuers, acquirers, and correspondents across the country. It operates Mexico’s leading switching and clearing infrastructure—routing, authorizing, clearing, and settling card and digital payments at national scale—under internationally recognized standards (PCI DSS, PCI PIN, ISO 9001, ISO 27001). Prosa processes 10+ billion transactions annually and supports a broad client base, making it critical backbone infrastructure for the Mexican payments ecosystem. Its strategic importance was underscored when Visa announced a definitive agreement (Dec 2023) to acquire a majority interest—aimed at accelerating secure digital payments in Mexico—subject to regulatory approvals. Key Responsibilities: • Coordinator of Strategic Business Planning • Coordinator of the Business Excellence Management Model (MAP) • Owner of the ISO-9001 Quality Assurance System • Head of Culture and Internal Communications at PROSA • Head of Measurement and Benchmarking • Coordinator of Change Management for the Business Process Reengineering Project • Coordinator of Continuous Improvement and Innovation Systems

Key Responsibilities: • Head of the Single Point of Contact Center for our Clients, ProCliente • Coordinator of the Service Management Model BSM-ITIL V3 / ISO-20000 • Owner of the strategy for managing client service requests • Coordinator of the implementation strategy for the Global CIC Model in PROSA’s Contact Center and Back Office operations

Key Responsibilities: • Accountable for coordinating PROSA’s Business Management Model, based on the National Competitiveness Model. • Coordinator of the Strategic Business Planning process. • Owner of the Business Strategic Indicators System. • Coordinator of Organizational Competitiveness projects. • Coordinator of the Delta Model Strategy (strengthening client engagement through the Delta Model perspectives).

The Latin American Institute for Educational Communication (ILCE) is an intergovernmental organization headquartered in Mexico, created in 1956 under a UNESCO mandate, dedicated to advancing education and culture across Latin America amid rapid technological and social change. It designs and delivers educational projects and services—postgraduate programs, SEPA Inglés, digital learning content, and labor competency certifications—leveraging educational technologies and innovative methodologies to expand access to relevant, work-oriented learning. A regional pioneer in educational media since the 1960s, ILCE produces and broadcasts radio and television programming and operates channels that strengthen teaching, learning, and cultural memory. Governed by its Member States and backed by a decades-long cultural legacy, ILCE serves as a critical platform for collaboration, knowledge dissemination, and capacity building across Latin America. Key Responsibilities: • Accountable for the Quality Management System based on the ISO-9001 standard. • Consultant on Total Quality processes. • Design and develop work frameworks that positively impact process management and improvement, aligned with national and international quality models. • Coordinate the research and implementation of Total Quality best practices from other organizations within ILCE.

Consultor senior de planeación estrategica y operaciones de negocio.

Vitro, S.A.B. de C.V. is Mexico’s largest glass manufacturer and the leading glass producer in the Western Hemisphere, with a distinguished legacy dating back to 1909. The company supplies innovative glass solutions—ranging from architectural and automotive glass to specialized containers and chemical products—to diverse industries worldwide. Its integrated end-to-end model—from creative concept through design and production—ensures exceptional quality, service excellence, and flexibility, earning recognition as a trusted global leader. Backed by over a century of technological investment and international expansion, Vitro plays a pivotal role in shaping modern infrastructure, mobility, sustainability, and daily life. Key Responsibilities: • Accountable for maintaining the Quality Management System based on ISO-9001:2000. • Responsible for sustaining certifications as an approved supplier to the company’s clients. • Conduct internal and external audits in compliance with ISO-9001:2000 and HACCP standards. • Oversee the tactical and operational planning framework of the company. • Internal evaluator of the AST Business Management Model. • Evaluator for the Ibero-American Quality Award.

Key Responsibilities: • Accountable for maintaining the Quality Management System based on ISO-9001:2000. • Responsible for sustaining certifications as an approved supplier to the company’s clients. • Conduct internal and external audits in compliance with ISO-9001:2000 and HACCP standards. • Coordinator of the company’s tactical and operational planning framework. • Internal evaluator of the AST Business Management Model. • Evaluator for the Ibero-American Quality Award.

Máster en Administración de Negocios con especialidad en Marketing Digital