ROBERTO GRIMALDI

Senior Commercial Director EMEA @ Haier Europe

About

Consolidated international experience in Sales & Marketing, Product Development, Corporate strategy and M&A. In the last 10+ years i worked in Russia, France, Uk, Belgium, Hungary and Italy, leading wide & multicultural teams on key roles for business turnaround. Entrepreneur and business passionate: founder & owner of restaurants, e-commerce and Gym accessories business.

Country

Italy

City

Milan

Industry

Consumer Goods

Skill

Negotiation, Corporate Development, Strategic Vision, New Business Ventures, Strategic Initiatives, Executive Management, Written Communication, Voice of the Customer, Partner Relationship Management, Commercial Direction, Communication, Commercial Planning, Commercial Development, Research Skills, Revenue Analysis, Revenue & Profit Growth, PMR, Sales Promotion, Retail Sales, International Sales

Experience

Senior Commercial Director EMEA

Haier Europe

2026-3 - Present · 7 mos

Milano

Head of sales & marketing group for Europe and Middle East / PL Washing

Commercial Director France

Beko Europe

2024-7 - 2026-3 · 1 yr 9 mos

Leading the commercial strategy for the French market, with a focus on sales growth, channel development, key account management, and market share expansion. Managing cross-functional teams and P&L responsibilities in alignment with EMEA leadership.

Marketing Director Italy

Whirlpool Corporation

2022-7 - 2024-7 · 2 yrs 1 mo

Milano, Lombardia, Italia

Country CMO & D2C business (e-commerce open and closed communities). Designing & driving strategic agenda, running operations and P&L accountability: Product development, trade marketing & sales, brands management & communication (Atl, Btl, digital), E-commerce D2C, in-store retail sell-out. Hc 70+, 5 Brands, 4 business units, P&L Brand portfolio: Kitchenaid, Whirlpool, Hotpoint-Ariston, Indesit, Ignis

Marketing Director Russia & Cis

Whirlpool Corporation

2020-10 - 2022-10 · 2 yrs 1 mo

Mosca, Città di Mosca, Russia

Head of global Marketing division for Russian Federation & CIS countries. 5 Brands, 4 business units, HC 35+, P&L accountability.

Director Category Management

Whirlpool Corporation

2017-11 - 2020-10 · 3 yrs

Mosca, Città di Mosca, Russia

Head of Kitchen Business unit (cooking, cooling, dishwashing) for Russia & Cis. Responsible for short, mid & long term strategy for the countries: business & product development, go to market, trade negotiation & activities (national promo, on line & off line activities), commercial policy (pricing & clients conditions).

Senior Category Manager Cooking Russian Federation & Cis Republics

Whirlpool Corporation

2016-10 - 2017-10 · 1 yr 1 mo

Mosca, Federazione russa

Category P&L management. Product strategy, future development, pricing, channel strategy & leading the operational plan to support new product launches: digital, cash back, trade campaign , In store.

Category Manager Cooking - France

Whirlpool Corporation

2015-11 - 2016-7 · 9 mos

Paris

-Product management (innovation launch, capex allocation, line-up optimization) -Trade Marketing ( pricing, promo, sell out, in-store activation) -Marketing Communication (Atl, Btl, digital) -Customer training & pitch

Strategy M&A / PMO integrated France

Whirlpool Corporation

2015-3 - 2015-12 · 10 mos

Parigi, Francia

PMO for the merge of Indesit & Whirlpool (French Branch). Design of new brand portfolio, Go to market, Distribution model, Customers contracts (front & back margin), Supply chain (flows & Warehouse setting), Customer service (field technicians force, call center), IT (SAP migration system), Finance (credit & TPI), HR (organization & Real Estate)

Product Manager Built-in France

Indesit Company

2014-5 - 2015-4 · 1 yr

Parigi, Francia

Trade marketing manager Built in - West Europe

Indesit Company

2012-12 - 2014-5 · 1 yr 6 mos

Parigi, Francia

Trade marketing, new product introduction (planning , execution & review), target setting, digital marketing & e-commerce

Business Analyst - Commercial Marketing

Indesit Company

2012-4 - 2012-4 · 1 mo

Milano

Business analytics, consumers research, Roi & new product planning & review

Research Fellow

Università di Napoli L'Orientale

2009-7 - 2011-7 · 2 yrs 1 mo

Napoli, Campania, Italia

Department of social studies, economic specialization. Area of study: game theory, monetary economics, growth theory.

In-store analyst

IKEA

2011-4 - 2011-4 · 1 mo

Ancona

Consumers research, business analytics, trade marketing, digital marketing

SMI funds & grants consultant

CERU consulting Bruxelles

2008-4 - 2009-4 · 1 yr 1 mo

Brussels, Belgio

EU funds & grants for SME

Education

Harvard Business School

General Management Program (GMP35)

An immersive and thorough program comprised of four modules—three virtual and one fully on-campus—spanning diverse industries. The multifaceted approach allows for in-depth analysis and comparison. Key topics include strategy, marketing, sales, negotiation, accounting, corporate governance, and finance. Notably, the program places special emphasis on real-life cases (over 100 analysed) enriched by external guest speakers. It focuses on studies related to leadership development, supported by a dedicated coach, along with change and transformation management, company culture, and the future development and dynamics of major world trends. Additionally, the program conducts a comprehensive examination of major political and economic developments in countries.