Roberto Dal Corso

At Dal Corso Group, we help Swiss B2B service businesses get and keep clients more consistently. Most of the time, the problem is not the quality of the service. It is that new clients still come in uneven waves, follow-up is too weak, and too much still depends on the owner. We help fix that by putting the right marketing and sales system in place so businesses can: • rely less on referrals and random luck • improve follow-up • build a steadier flow of the right clients • reduce founder dependence over time • grow with more control and less stress Our work is built around the idea of creating a more consistent, repeatable flow of clients and sales. Since 2017, the systems and programmes behind this work have contributed to more than €217M in client revenue growth, with clients achieving an average growth rate of 148% after 2 years. What we help with: • marketing and sales systems • client acquisition and retention • business growth strategy • 1:1 and group support • practical use of AI to improve effectiveness and efficiency I’m also co-author of The Entrepreneurs Marketing & Sales System, a practical book built around helping businesses get and keep customers more consistently.

As a board member at NBC Global, I work with the leadership team on strategic direction, growth, and long-term business performance. My focus includes: • market expansion • commercial decision-making • operational improvement • long-term planning I bring hands-on experience in business growth and systems, helping support sustainable progress in the automotive aftermarket sector.

As a member of the Board of Advisors at KINEX Bearings, I support the leadership team with strategic thinking, growth, and long-term direction. My focus includes: • international growth • commercial development • operational improvement • scalable systems I bring hands-on experience in business growth and systems, helping support sustainable progress in the precision bearings sector.

As a Blanchard Authorised Partner in Switzerland, I work with organisations to strengthen leadership, improve team performance, and build better management habits. I deliver Blanchard programmes, including Situational Leadership® II, and help leaders apply them in a practical way so they can: • lead more effectively • communicate more clearly • improve accountability • build trust • develop stronger teams My focus is on making leadership development useful in the real world, not just something that sounds good in a workshop.

As European Regional Representative for Lead Like Jesus, I support the growth of servant leadership across Europe. I work with leaders and organisations to introduce and apply leadership principles based on the example of Jesus, helping them lead with greater humility, clarity, service, and purpose. My role includes: • leadership workshops • coaching and support • introducing practical leadership resources • helping leaders apply values-led leadership in real situations The focus is on leadership that strengthens people, builds trust, and creates a lasting positive impact in organisations and communities.

Led marketing and business intelligence across EMEA, with a focus on go-to-market strategy, market analysis, and growth planning. Key areas of responsibility included: • go-to-market strategy • market and competitor analysis • customer segmentation • cross-functional commercial planning • marketing budget management Highlights: • Helped shape EMEA go-to-market plans to support 5-year growth targets, managing a €2M marketing budget • Improved EBIT by 1% by leading sales, product management, and customer service teams in targeted promotional activity • Launched the Meritor Service Point Concept for fleet activities on time and on budget, delivering 100 service points across 8 countries in 12 months and exceeding target by 11% • Carried out competitor and market analysis to improve positioning and strengthen customer targeting • Part of the team recognised with the Frost & Sullivan European Customer Value Leadership Award for the reman brake caliper programme

Led product management and business development across EMEA, with responsibility for commercial strategy, portfolio performance, and market growth. Key areas of focus included: • product and brand strategy • business development • market analysis • commercial planning • cross-functional leadership Highlights: • Prepared and delivered the EMEA marketing strategy and budget across 4 brands and 5 price points, managing €1.95M • Used market research and customer analysis to sharpen sales messaging and targeting, contributing to a 7% sales increase in 6 months • Helped launch the Meritor Service Point Concept and fleet activities, establishing 100 service points across 8 countries in 12 months and exceeding target by 25% • Led strategic promotional activity that drove a 9% sales increase and improved EBIT by 1% • Developed the Meritor Market Index, a data tool that improved sales planning and market visibility • Built strategic partnerships, including with the FIA, to strengthen brand profile and support wider marketing activity

Led the EMEA product management function, with responsibility for growth strategy, product performance, pricing, and new product development across the aftermarket business. Promoted to lead a team of 6 product managers, with a mandate to help double the aftermarket business over 5–7 years. Highlights: • Reduced product introduction time by 50% and helped grow sales by 185% over 5 years • Defined product roadmaps and lifecycle plans based on customer and market needs, launching 15 new product lines plus multiple range extensions • Worked with the leadership team on go-to-market plans that supported strategic growth and successful ramp-up • Collaborated across business functions on development projects and acted as sponsor for key initiatives • Set pricing policy and price bands using a value-based pricing approach, with responsibility for price realisation • Led product marketing audit work and supported post-acquisition integration, including 20 new product lines and 3 remote direct reports • Developed and presented growth strategy to the CEO and CFO, including capital and resource requirements needed to hit growth targets

Relocated to help establish the European aftermarket organisation and lead product management for the drive axle and suspension line across EMEA. The role covered: •3-year strategic plans • annual operating plans • product strategy • sourcing • pricing • marketing and promotion Highlights: • Exceeded 3-year sales target by 17% and profitability target by 22% • Played a key commercial role with major OES and IAM accounts, contributing to €10M in additional sales over 3 years • Developed and introduced SOP and product lifecycle management improvements that increased supply fill rates for a key OES account from 7% to over 95% in 6 months

Set up the Sub-Saharan African aftermarket division, building the regional sales and distribution footprint, including a local warehouse operation. Highlights: • Led the development and rollout of aftermarket strategic plans with $3M P&L responsibility • Managed a team of 7 direct and indirect reports across multiple Sub-Saharan African markets • Built the regional sales and distribution footprint, securing agreements with 30 new OES and IAM customers in 11 countries within 12 months • Won business with major accounts including Mercedes-Benz, Navistar, Freightliner, Volvo, and Iveco • Developed standard business processes that could be repeated and scaled across the region • Earned the Meritor Pioneer Award

Managed regional sales for a specialist brakes and clutches business serving the coal mining sector. Worked with major mining-related customers, supported sales growth, and helped broaden the offer through selected OEM product partnerships while staying close to the company’s core expertise in brakes and clutches.

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