Roberto Cervantes Santoy

Business Unit Manager OR1 for Mexico, Central America and Caribbean Region Award for best performance for sales and marketing team member of Latin America and Canada Region in 2022. Award for biggest sales deal for OR1, operating room integration systems, worldwide and KARL STORZ history, in 2022. Generation of new business of OR1 solutions (operating room integration systems), positioning in current open market along with sales force and distributors of Mexico, Central America, and Caribbean region. Projects management, implementation, and follow-up. Marketing plan and strategies for Business Unit. Responsible for Business Unit Sales strategic plan and implementation of pricing, profitability, p&l, volume, and inventory.

Key account Manager for Central America and Caribbean: Generation of new business in current open market Growth of business with current dealers in existing market Growth of commercial partners and distributors within business area Follow-up with clients and distributors

Surgical Workplaces Product Specialist for Mexico, Central America and Caribbean Region Clinical and technical expert for Operating room devices. Support on Site Negotiations along with sales department as well as commercial partners and distributors. Business’ unit sales prices, sales revenue and sales follow-up. Product training for sales department, distributors and clients. Specifications for Public Tenders. Market and competitors analysis.

Sales of dermatology, aesthetic surgery and Obstetrics medical devices. Preventive and corrective maintenance of dermatology and aesthetic surgery devices, within all Mexico territory. Training to physicians and health employees.

Sales of imaging medical devices and consumables to public and private health institutes within the north of Mexico. Specification and planning for public tenders Congresses and seminars promotion.